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Ecommerce Forum

Google and Amazon
Adsense revenue vs loss of customers?

 2:19 pm on Mar 6, 2008 (gmt 0)

I was just thinking about the decision for Amazon to add sponsored links on their website from Google.

I know they have had them there for a long time but I was wondering how they calculated the loss of customers from losing them to clicking on advertiser links vs the actual revenue gained from Google.

I was considering adding sponsored links to my own ecommerce sites....



 10:22 am on Mar 7, 2008 (gmt 0)

Anyone got any thoughts on this?


 10:31 am on Mar 7, 2008 (gmt 0)

Here is an old thread on this topic.

There are many different views.



 10:31 am on Mar 7, 2008 (gmt 0)

I am sure they test and test things like this...I know from having my AdWords ads appear on Amazon that they can rake in a fair amount of money.

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