homepage Welcome to WebmasterWorld Guest from 184.73.87.85
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
Top Level Domains (TLDs) impact on sales
Do customers trust less well known tlds (i.e. .as, .ie, . us, etc.)?
idolw




msg:3577307
 7:09 pm on Feb 17, 2008 (gmt 0)

Hello Everyone,

Does anyone can report any impact of a domain .TLD on sales they received?
Does DOMAIN.AS get signifficantly smaller trust than DOMAIN.COM or any other well-known TLD?

Thanks

 

Durham_e




msg:3577544
 4:25 am on Feb 18, 2008 (gmt 0)

It is a fact of life that we do tend to have more faith in what we are familiar with. It makes sense, we are animals, wary of the unknown until it is proven. So a .Com is probably trusted more because it is familiar. Incidentally it is likely to be the extension that is most used in a particularly area/country. The constant repetition of the .Com or .co.uk or whatever (and it seems there is just one) in the mass media makes a particular extension the default or usual one.
We like usual its reassuring and hence trusted more. The next question then is, do they notice an extension anyway. I would say mostly yes, but others who may have changed their extension in an adwords campaign or where they could compare would know.

[edited by: Durham_e at 4:28 am (utc) on Feb. 18, 2008]

idolw




msg:3577640
 7:24 am on Feb 18, 2008 (gmt 0)

Hi Durham_e,

Thank you for your reply. I agree with your point of view.
I am especially interested in posts from those who use non-standard tlds in their PPC campaigns.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved