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Ecommerce Forum

    
Testing A/B and multivariate
what're the latest options
lorax

WebmasterWorld Administrator lorax us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3570055 posted 9:16 pm on Feb 8, 2008 (gmt 0)

First off a note of admission. I'm looking into this for a client.

I've checked into Offermatica and their suite of offerings which are just a little beyond what we're willing to pay. I've been thinking of building out my own system but that's a lot of work so before I head down that road, I'm curious if there's anything in between that you've been using?

Names are ok - URLs are not.

 

burgi

5+ Year Member



 
Msg#: 3570055 posted 10:37 pm on Feb 8, 2008 (gmt 0)

Hi,
so, not sure if this is what you have in mind, but there is a company where I live that does this.

Widemile
Not sure about their price point though.

Also, this article on InternetRetailer might help:
[internetretailer.com...]

Hope that helps.

[edited by: lorax at 3:05 pm (utc) on Feb. 9, 2008]

lorax

WebmasterWorld Administrator lorax us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3570055 posted 3:10 pm on Feb 9, 2008 (gmt 0)

Thanks - yes you're on the mark.

I found SiteSpect yesterday as well as Vertster and Memetrics. Have requested demos from all of them. I'll look into Widemile today.

Seems prudent to ask how much testing the folks here do. I suspect there's a line online retailers need to cross before they feel they can afford to do the testing. I don't know what defines this line other than financial resources which likely differ for each.

[edited by: lorax at 2:54 pm (utc) on Feb. 10, 2008]

CernyM

10+ Year Member



 
Msg#: 3570055 posted 12:52 am on Feb 10, 2008 (gmt 0)

Google's free offering in this space is fairly decent.

Offermatica is the best I've seen and does a much better job of testing multiple step-conversions that Google, but yeah, its a fair chunk of change each month.

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