It's just a week away...the supposed Holy Grail of the holiday season: Cyber Monday. I imagine I should've thought about this earlier than a week beforehand. <cough> Anyway...
Is anyone doing anything special for this day? Or have experience from previous years to indicate that sales/specials work well? I will periodically run tests for things like free shipping, x% off today's orders, etc., but have never really experienced any compelling statistics about such offers. Easy usability, good content, and product diversification seem to trump any such offers, but I don't want to "miss the boat" - especially when "Cyber Monday" is getting so much press already.
The conflicting reports on the matter don't help much, either.
Black Friday, Cyber Monday, Retail Joy
"Nearly six in 10 retailers said they were not conducting any special promotions to encourage online sales."
...retailers, not e-tailers...and then I see something like this:
Retailers Expect Cyber Monday To Be More Promotional Than Ever
"According to the eHoliday Survey conducted by BizRate Research. The survey said about 72.2% of online retailers are planning a special promotion for Cyber Monday, up from 42.7% two years ago."
40% of online stores are going to run a special promotion. No, 70%! Do I hear 80? 100%? Just in - 100% percent of ecommerce sites are running specials on Cyber Monday (+ or - 100%)
What's a competitive ecommerce site to do?
[edited by: minnapple at 1:22 am (utc) on Nov. 21, 2007]
[edit reason] No non-authority links please [/edit]