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Ecommerce Forum

Call To Action
What are the best "call to action" methods?

 6:17 pm on Nov 19, 2007 (gmt 0)

My website sells a monthly service. Our typical prospective customer will visit once and never come back so we want them to encourage him to subscribe right then and there. To increase conversions we currently offer free bonuses for signing up. Is using a 24 hour window to get these free bonuses a good idea or should I go another route?

Does something like "Sign Up in the Next 24 Hours (or by tonight at midnight) and receive $X in Free Bonuses" sound like a good idea? Are there other better ideas out there? I look forward to hearing your thoughts.




 4:31 pm on Nov 26, 2007 (gmt 0)

Hello, just measure your conversion ratio when implementing 24-hours expiration, then compare with 48-hours or 7-days.

It's your customers' behaviour that should give answer to this question, not we here.


 4:32 pm on Nov 26, 2007 (gmt 0)

Work on the logic behind scarcity. That will increase your conversion more than anything else when it comes to limiting the offer.


 6:33 am on Nov 29, 2007 (gmt 0)

Sell to the wants , then place a BIG BUY IT NOW button closeby...


 4:12 pm on Nov 29, 2007 (gmt 0)

I completely agree with Morganhund - it's completely contingent on your endusers, and the only way to know is by testing.

www.google.com/analytics - it's a beautiful thing.


 11:53 am on Nov 30, 2007 (gmt 0)

If you are using a timed cut off remember to mention the time zone.


 3:27 am on Dec 6, 2007 (gmt 0)

have you thought about trying to get there name and email address before you even ask them to buy. this will help you sell alot more memberships.

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