|I thought that was one of those things that most people like to touch, feel and try on for size? |
Me too - but I've also never known Amazon to sneeze without thoroughly researching it first.
This also brings up an age-old wonder of mine. When is it best to break a category, topic, etc. off onto its own domain?
Apparently, Amazon thinks that shoes and handbags are deserving of their own real estate not under amazon.com.
I started a thread here on Endless maybe 6 months ago when the site was just firing up.
Easy to sell shoes, hard to make money on them. I understand that Zappos just turns a tiny profit despite huge and rapidly growing revenue.
Returns and exchanges are killers in "shoe biz"
Shoes aer a subject id keep well clear of, although there may be several people on that wear a UK size 12 I bet all those that do wont find the same size 12 to fit correctly.
A real headache I should imainge for the owners of the site.
It does however make me wonder why Amazon have split this off, was it because of the high level of returns, hence a perceived dissatifaction with Amazon that made them do this?
Dont really want to polute Amazon with negative thoghts in the buyers minds which in turn may affectfuture purchases.
Amazon sells shoes under their main domain too. If they were worried about that they would have pulled the category.
To my knowledge Zappos has never turned a profit.
|To my knowledge Zappos has never turned a profit |
Maybe one week they ONLY had 20,000 pairs returned and turned a brief profit. :)
I know that Wal-Mart stopped selling shoes online a few years ago due to returns. That was despite excellent revenues. I trust them over Zappos and the like. And Wal-Mart wasn't giving all this freebie stuff away then.
Shoes are super tricky, no doubt about it. I've had some success with them but the barrier to entry for this space is much higher today and you've got to be able to stomach returns because the big sites are all doing it "no questions asked" and they pay freight both ways.
I got into this space over 7 years ago when it was relatively easy. Today, it's not so easy and the competition has really picked up steam over the last 18 months.
I should have referenced an interview in Wired Magazine about 3 Months ago with the Zappos CEO, the author of that article printed that Zappos had never turned a profit. Their free shipping was essentially described as "Long term customer acquisition strategy".
Well, it will be interesting to see what endless.com does. If any e-tailer could successfully sell a product online it's Amazon.
However, that would mean that they'd have to vary their business model and/or logistics over the current players. Has endless tried to do anything different?