homepage Welcome to WebmasterWorld Guest from 54.161.192.130
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
Single step ordering
Is shopping cart system too much for some customers?
Habtom

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3386723 posted 8:54 am on Jul 5, 2007 (gmt 0)

Is shopping cart system too much for some customers?

Ever considered a Single step ordering? Just one page?

 

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3386723 posted 9:32 am on Jul 5, 2007 (gmt 0)

That would be a winner.

Essex_boy

WebmasterWorld Senior Member essex_boy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3386723 posted 9:43 am on Jul 5, 2007 (gmt 0)

It would be worth atry although Ive just finished reading a book on increasing conversions and said when it was tried it didnt increase sales.

Having an 'order now' button instead of buy now etc worked better

Habtom

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3386723 posted 11:29 am on Jul 5, 2007 (gmt 0)

when it was tried it didnt increase sales.

Essex_boy, do you know why?

Hab

dkubb

10+ Year Member



 
Msg#: 3386723 posted 2:59 am on Jul 7, 2007 (gmt 0)

Essex_boy, if its not against the forum rules, would you mind mentioning the name of the book? If not, then would you mind sending me a private message with the title?

bmcgee

10+ Year Member



 
Msg#: 3386723 posted 3:33 am on Jul 7, 2007 (gmt 0)

That's assinine. Reducing the number of pages on checkout does increase conversions. Well known fact.

vincevincevince

WebmasterWorld Senior Member vincevincevince us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3386723 posted 4:02 am on Jul 7, 2007 (gmt 0)

There are lots of ways to do a single page system... I imagine the effectiveness will depend upon how it is done.

It could be a simple system (think parking ticket machine - order, pay, get all on one interface) or a more complex one (think ATM machine - connect, multiple questions on one interface - e.g. AJAX).

On the worst side of things, making things all one one page could be more confusing. Intuition breaks down at some point when you break away from the market norms too much. How does your user know that they need to press the arrow next to the product to move it into the shopping cart box, and then press the 'pay button' to activate the credit card boxes...

hellraiser1

5+ Year Member



 
Msg#: 3386723 posted 7:41 am on Jul 7, 2007 (gmt 0)

i think this depends

what if your checkout has options, ship multiple packages to multiple addresses. what about shipping prices fro those options, not to mention extra promos like giftwrapping each item, or a set of items, etc, etc. What about existing customers, new customers,

having one page may work for some, but i think the most logical way to do it is great.

I have a 85 - 90% checkout to sale ratio and have 3 pages of checkout

anyway, my 2 cnts

dukelips

5+ Year Member



 
Msg#: 3386723 posted 9:22 am on Jul 7, 2007 (gmt 0)

i changed my existing setup from a single page to three page model.
Immediately we got responses from our donors that it was very very difficult to donate. The reason was validation of form fields.

RailMan

5+ Year Member



 
Msg#: 3386723 posted 10:25 am on Jul 7, 2007 (gmt 0)

single step is great if you only have one product
but if you have 2 or more products, single step ordering prevents shoppers buying more than one product
just plain logic

Essex_boy

WebmasterWorld Senior Member essex_boy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3386723 posted 7:17 pm on Jul 8, 2007 (gmt 0)

No the book didnt say why conversations reduced with a one step checkout, but its called 'Call to action' and I found it to be worthwhile.

Although I think it may have been due to confusion of buyers, everything is about their expectations, they expect a shortpage then maybe nother when buying on the web.

To suddenly be presented by a page that runs the length of the Amazon could scare them witless and away, a primary reason being that they are wondering if theres any more pages like this one to complete.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved