| 5:42 pm on Jun 14, 2007 (gmt 0)|
Obviously organic (SE)!
- other links (e.g., non-SE organic) (free)
- type-in (e.g., word of mouth) (free)
| 1:21 am on Jun 15, 2007 (gmt 0)|
How do other links and type-in traffic compare to organic SE traffic for you as far as volume?
| 1:13 pm on Jun 15, 2007 (gmt 0)|
Manual links exchange with relevant sites -- this is poor source of traffic (comparing with SE), but this helps SE, and traffic is of high quality, therefore my favorite.
We also have Affiliate Program and Automatic Links exchange -- mostly completely irrelevant/dull sites register there, so not worth efforts.
| 2:39 pm on Jun 15, 2007 (gmt 0)|
Are you selling things on your site? I like the idea of other relevant sites linking to me, but I would hate to send customers off-site. Do you use a special "links" page?
How does the affiliate program work out for you?
| 3:55 pm on Jun 15, 2007 (gmt 0)|
Much lower, but every little bit helps. And as Morgenhund points out, those links help with SE and traffic tends to be high quality and targeted.
| 4:02 pm on Jun 15, 2007 (gmt 0)|
Are you selling stuff online? Have you basically decided that the extra traffic brought in by the links and the SE benefit is greater than the traffic you are sending away? Do you use a special links page?
| 4:20 pm on Jun 15, 2007 (gmt 0)|
Yes, we sell (reservations).
Huh? Sending traffic away where?
| 4:28 pm on Jun 15, 2007 (gmt 0)|
I just mean with the links. When someone clicks on one of the links that sends them to another site.
| 4:30 pm on Jun 15, 2007 (gmt 0)|
ppc traffic for 4 cents?
I sincerely hope that isn't in one off my niches
I imagine the adsensers in that niche are not enamoured of their advertisers
| 4:39 pm on Jun 15, 2007 (gmt 0)|
I'm sorry, but I just don't understand what you mean.
Links to my site bring traffic from other sites TO my site.
| 5:36 pm on Jun 15, 2007 (gmt 0)|
I think he means where you put the reciprical links if you have too.
| 5:50 pm on Jun 15, 2007 (gmt 0)|
Ah, got it. I was confused because I never said anything about recipricol links- haven't done any of those in years.
According to Yahoo, the site has about 25,000 inbound links, few of which I've ever heard of. We certainly don't link to them, unless they just happen to be sites that we link to anyway (or one of the few that we did recip links with long ago).
We do have a set of moldy links pages that haven't been updated in years. But most of the outbound links are either advertising or embedded in the content side of the site.
| 5:55 pm on Jun 15, 2007 (gmt 0)|
Sorry about that. I thought you meant reciprocal links, but reading back over your post, I don't know why I assumed that. Do you do anything to facilitate those inbound links?
| 6:08 pm on Jun 15, 2007 (gmt 0)|
We haven't done anything much. At some point we'd like to do soemthing, but too many other projects keep getting higher priority. :)
Just an FYI- the site started as a content site about 3-4 years before we started changing the focus to e-commerce. So that puts us in a much better position to attract links than pure e-commerce players.
| 6:24 pm on Jun 15, 2007 (gmt 0)|
Can setting up your ecommerce site for other people to sign up as affiliates turn up a lot of business?
| 8:58 pm on Jun 15, 2007 (gmt 0)|
It can. It all depends on your market niche, your program (payout rates, payment schedules, tracking, etc.), and the affiliates who join.
Our affiliate program is another area we haven't been promoting very much. Agai, a problem of too many projects and too few hours in the week.
[edited by: LifeinAsia at 8:59 pm (utc) on June 15, 2007]
| 5:39 pm on Jun 16, 2007 (gmt 0)|
I get a small amount of traffic from an Austarilian Govt site - I get a kick out of that knowing that someone somewhere finds my site useful
| 10:31 pm on Jun 16, 2007 (gmt 0)|
How about Yahoo and MSN PPC? Any good?
| 11:04 am on Jun 20, 2007 (gmt 0)|
we're selling things, exactly.
We don't have a separate page for outgoing partner links, but rather a box at the left column on our front page (very bottom, under the scroll). Every link opens in a new window (with target="_blank"), so visitors do not leave our site. The links are automatically ordered by number of visitors we received from them (yes, I invented and love this feature :-). Only N top links are shown on the front page, other (with lower visitors count to our site) are placed on products categories pages (as relevant as possible, so you can place a social networking site into category of products related to romance :-) Positions are recalculated once a month.
We receive most visitors from SE, and entry pages are mostly product pages, not front page. From the othe side, it helps when exchanging links with people: phrase "we place a link to you on our front page" sounds motivating :-)
Regarding affiliate program: I think it helps only if you pick up relevant sites yourself (exactly as with targeted links exchange) and offer to place a link to your site for an affiliate's percentage.
If you just open affiliate program and wait till people join (as we did), you end up with a collection of crappy, irrelevant, no-traffic, dummy, cheap, under-contruction-already-crowded-with-banners-pages as 99% of your affiliates. Nice collection. Hardly worth efforts.
Great, I wrote this, and it enlightens me--next time I offer not to swap links, but participate in our affiliate program :-)
However, we have an automated links-exchange-program (with pre-approval), and it seems that it works even better than affiliate program (not so crappy sites join) -- it seems novadays capable people value links more than affiliate income.
| 2:21 pm on Jun 20, 2007 (gmt 0)|
Great info Morganhund, thanks.
So link exchanges really work out for you it sounds like. Have you done any testing to see how well you convert with and without the outbound links on your pages? What percentage of your traffic comes from inbound links from the exchange?
Your idea about ordering the links according to traffic they bring is excellent by the way.
| 12:12 pm on Jun 21, 2007 (gmt 0)|
Tonearm: yes, it makes fun :-)
I'd say ratio between visitors from links exchange to visitors from SE is 1:600 at least.
But I am not sure if three were these 600 visitors without that one link.
We did not calculated conversion with and without outbound links -- we do not have outbound links on products pages, only on front page and products categories listing.
| 1:45 pm on Jun 21, 2007 (gmt 0)|
Do you think the links give you a big boost in the SEs? Substantially adding to the 600?