homepage Welcome to WebmasterWorld Guest from 54.161.155.142
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
Advantages and Disadvantages of Registrationless Checkouts
AffiliateDreamer




msg:3358429
 9:14 pm on Jun 4, 2007 (gmt 0)

What are the advantages/disadvantages of allowing a customer to checkout w/o registering?

Adv:

1. Less shopping basket abandoned I would assume.

Disadv:

1. Post order management is gone (order history)
2. Harder to track repeat customers
3. you can't give repeat customers reasons to shop again based on their previous order amounts (incentives etc).

Anyone else want to add to this?

 

LifeinAsia




msg:3358465
 10:04 pm on Jun 4, 2007 (gmt 0)

Adv- Less customer annoyance: I hate having to register on a site just for a 1-time buy.

Dis- unable to pre-populate checkout form (saving custom work)

We do not require registration, but do have it as an option for those who are registered. Unless it's something that I *really* want/need, I will refuse to continue checking out on sites that require registration.

piatkow




msg:3358488
 10:46 pm on Jun 4, 2007 (gmt 0)

A big disadvantage I have found is when buying something from a site I have visited in the past. I have totally forgetten the login id that I chose and it refuses to set up a new one as the email address is already registered and offers to send a password reminder if I enter the (forgotten) userid.

On the other hand for sites I buy from regularly it is great to have not only contact details but also special delivery instructions remembered.

On the whole I would be in favour considering the number of problems that I have seen from missing confirmation emails in the past. But under the following conditions:

1. Use email address as the id.
2. Do not require login before filling the basket.
3. Prompt to enter password or create account at checkout while capturing email address.
4. Have full tracking on line so that customer can view the status of the order through to despatch.
5. Explain clearly that you are asking for login so that they can view the progress of their order at any time of day or night.

chodges84




msg:3359299
 5:20 pm on Jun 5, 2007 (gmt 0)

Affiliate,

We don't require, or even offer a log in facility, but still work are able to include the 'disadvantages' you suggest in our system:

We haven't got the features in place yet, but we are allowing customers to check their order status by typing in their e-mail address and postal code.

In our order admin it will tell us how many times the customer in question has ordered on that e-mail address.

And we are going to offer a points system, where each order is one point and customers can spend them against certain items. 5 gets you a wiegt, but 10 gets a stripey widget and 20 gets a super widget with stars AND stripes that is twice as fast etc.

Habtom




msg:3359915
 11:35 am on Jun 6, 2007 (gmt 0)

I think it is a good idea not to force customers to register but at the very end of the ordering process to have an option saying:

Dear #*$!XX, Your ordering process is completed successfully. If you wish the system to remember your information next time you come back, please fill out the following small form.

ask for password and whatever else you need.

Just an idea.

Habtom

Morgenhund




msg:3359929
 11:56 am on Jun 6, 2007 (gmt 0)

We do not require registration, but use a "[X] Remember me here" checkbox after shipping address form -- if it is checked, customer's computer receives a cookie that helps recognize returning customer and have shipping form pre-filled for her.

If cookie is not set, we use customer's e-mail address to recognize returning cutomer and append current order to her profile.

When customer receives confirmation e-mail, there is a link with a unical ID that is used as an "auto-password" to access orders' history.

Habtom




msg:3359945
 12:14 pm on Jun 6, 2007 (gmt 0)

>>If cookie is not set, we use customer's e-mail address to recognize returning customer and append current order to her profile.

If a person uses somebody else's email address to order, he will be able to view/use the profile of the person which the email belongs to. How do you secure this?

Habtom

[edited by: Habtom at 12:16 pm (utc) on June 6, 2007]

gabidi




msg:3359953
 12:20 pm on Jun 6, 2007 (gmt 0)

If a person uses somebody else's email address to order, he will be able to view/use the profile of the person which the email belongs to. How do you secure this?

Irrelevant since most "Forgot" password functions send the password to the email registered on file anyway.

Habtom




msg:3359955
 12:23 pm on Jun 6, 2007 (gmt 0)

>> Irrelevant since most "Forgot" password functions send the password to the email registered on file anyway.

If you were responding to my post above, a person in need of trying to get personal info of another person might be able to use that person's email address on the ordering steps. Couldn't this happen?

hab

Morgenhund




msg:3359960
 12:36 pm on Jun 6, 2007 (gmt 0)

Some explanations :-)

> If a person uses somebody else's email address to order,
> he will be able to view/use the profile of the person
> which the email belongs to. How do you secure this?

Not really: you have to have actual access to that e-mail postbox to access order: it is a link like www.bluewidgets.tld/orders.php?order_num=234234&secret_key=fsdfsdfsdf inserted into confirmation e-mail that allows access to order, not the e-mail address itself (note "secret_key" parameter, what acts like password).

In this case, you effectively substitute store's account password with your e-mail's account password.

[later addition]

In my experience:

1. Registrations are bad bacause:

- people hate regitrations
- some people just don't understand password management process (if you ask them to create password, they do not understand what you mean; if you create passwords for them automatically, they do not understand what they are for)

2. Registrations are good because:

- your repeat customers like not to enter their contact data again

So, we just have that "remember me" checkbox; if customer feels she is probably will buy from you later, she marks it. Cookie is set to her computer, auto-filling contact details form next time. If "remember me" is cleared off with following order, we stop auto-filling form.

Therefore, you get all the advantages and no drawbacks. Is it not great? :-)

If checkbox is not marked, we try to recognize customer by her e-mail address for our backend purposes.

And, as mentioned above, customer still can access her profile using "silent password" in a link sent in confirmation e-mail.

[/later addition]

[edited by: Morgenhund at 12:54 pm (utc) on June 6, 2007]

Essex_boy




msg:3360176
 3:21 pm on Jun 6, 2007 (gmt 0)

I use the standard cart with 2checkout, you dont have to register and I found my sales increased.

sun818




msg:3361226
 4:39 pm on Jun 7, 2007 (gmt 0)

Customers want to know their order total, especially shipping, before having to enter in all their details. You should at least be able to do that before registering. You can register customers automatically using their e-mail after checkout without having the customer create a password.

If you look at Kayako SupportSuite, they let you submit help desk tickets without having to create a password. The password is generated for you and you receive it via e-mail. If you want the benefits of order history, you can login to the web site later. But seeing how such a system has its vulnerabilities, I would not allow storing credit card details on the server.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved