| 12:31 am on Apr 12, 2007 (gmt 0)|
Please elaborate on the reason for buying out the competitor.
| 12:56 am on Apr 12, 2007 (gmt 0)|
Can you obtain the rights and access to their data and design? Does the website have deep links from outside sources?
| 1:03 am on Apr 12, 2007 (gmt 0)|
The primary reason was the opportunity to bring in their inventory at a significant discount. The domain was part of the deal, so I want to make sure to take advantage of it as best I can.
| 1:07 am on Apr 12, 2007 (gmt 0)|
They are going to provide the website's database (contains customers, orders, products, etc) but not the design. They use a proprietary ecommerce/shopping cart system which isn't easily portable.
The site does have several deep links from other sites.
[edited by: OffTheRadar at 1:09 am (utc) on April 12, 2007]
| 9:06 am on Apr 12, 2007 (gmt 0)|
What is your own site based on? If you have control over the code/structure could you setup another "skin" for it in the competitors brand/colours etc - keep it running as if they have any loyal customers left they may prefer to purchase from there - I was involved in something similar a few years back - 2 sites fed from same database and also fulfilment running through one system.
| 4:16 pm on Apr 12, 2007 (gmt 0)|
run it as a separate website with a different pricing structure and market appeal.
| 1:05 pm on Apr 30, 2007 (gmt 0)|
Spot on ... you are buying more than just the name and customer base. You're getting another site complete with aged linkage. Use this by creating a separate business with unique pricing, different layout etc.