I went in to Borders to buy "Starting a Yahoo Business for Dummies", and also impulsively bought "Call To Action" and Perry Marshall's "Ultimate Guide To Adwords".
I never impulse buy on Amazon. In fact the last 3 times I went to Borders I read the reviews on Amazon first and then headed to Borders. And I even have $80 in Amazon Gift Certificates lol. For me it's the ability to hold it in my hand, read through it and have it that day.
I'm about 50/50 on ordering from Amazon and Borders. Now that I have a slight backlog of books to read I'll probably order from Amazon because I don't care if it takes 5 days to get to me.
|sun818: Amazon has many years of experience with warehousing and fulfillment. Why is Borders reinventing the wheel when the percentage they pay to Amazon handles the infrastructure question. Borders could go out of business while trying to figure out their web retailing infrastructure. |
|IncrediBILL: Doubt Borders online efforts will compete with that. |
I second that opinion. It seems to me they are doning the same thing MS is doing - empty blahs like "we are going to be #1 search enginge, blah, blah". They don't even begin to understand what Amazon has in infrastructure, fullfilment, affiliate network and internet brand recognition. I guess they should've started with their own webstore first to get their feet wet, and see where it takes them.
But by all means, they should close unprofitable stores first.
I don't know if it's just me, but it took 30 seconds to bring up a category page. This is amature, at best.
[edited by: lorax at 1:09 pm (utc) on Mar. 30, 2007]
[edit reason] no URLs please [/edit]
I think borders decision was a great one. The small Walden bookstores just don't have the selection of niche books that readers want. I'm an avid sci-fi/fantasy reader and honestly I've read 90% of the books they have in my genre. I remember ordering something from there when I was a kid and it came in about a year later. Anyhow I just don't think Walden was working out.
A great market for Borders and Amazon would be China.. around half a million expatriates in Shanghai alone with nothing good to read. The first decent bookstore opened around a year ago and have proceeded to jack the prices up to double what they should be. I mean I expect to pay maybe 1 USD above the USD price listed on the back, but paying 16 USD for an 7.99 USD book, crazy! Then again the store is till packed.. I'm not sure where I'm going with this but suffice it to say there is a huge untapped market of people waiting to purchase books, and Borders gives me that warm fuzzy feeling.
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