Msg#: 3265366 posted 2:28 pm on Feb 27, 2007 (gmt 0)
We are developing a series of inexpensive items that will go really well with the more expensive items in our store. I want to make it really easy for people to add these to these to their carts as impulse buys along with their major purchase.
I was thinking of putting links on appropriate product pages to these more inexpensive items but, would this distract the buyer from making the important big purchse and take them out of the funnel?
Or do I put a drop down menu on the product pages of the big items: Add a set of 500 Widgets for only $9.95 Add a set of 1000 Widgets for only $14.95
Or do I put links to these in inexpensive items in the shopping cart?
Msg#: 3265366 posted 12:38 am on Feb 28, 2007 (gmt 0)
Related products are a great idea on the product page. Also messages on the shopping stating something to the effect of 'Customers who bought 'widget name' also bought 'related widget'. Obviously the related product would need to link back to that product page.
Msg#: 3265366 posted 7:54 pm on Mar 5, 2007 (gmt 0)
I had this kind of thing on the first page of my cart (where you see a list of products in your cart). I a/b tested it and found it actually hurt conversion. I've pulled it. I think the whole concept of up-selling may be a misapplied analogy from the B&M world. It's so easy to leave a website, even mid-order. It's also so easy to make another order when you decide you want another product. My attitude now is to get them through the cart and confirmed as quickly and efficiently as possible. Don't give them any reason to think of anything else. If anything, it might be worth doing something *after* you've closed the sale. I could imagine something on the receipt page like "We'd like you to try some of the following items, you can add these to your order now and we'll give you 5% off" or something.
Msg#: 3265366 posted 7:04 am on Mar 8, 2007 (gmt 0)
My attitude now is to get them through the cart and confirmed as quickly and efficiently as possible
Same here. I try to keep a straight funnel with no holes for them to leak out of the process. And I have also found that anytime I add any kind of links to the shopping cart page it only caused confusion.
I might try the post-upselling like you guys are suggesting.
Maybe an email offer directly after the sale with a special price for existing customers.
Msg#: 3265366 posted 2:10 am on Mar 11, 2007 (gmt 0)
You might as well put up links up to the inexpensive items. If they can use them they will buy. If some get distracted out of the funnel then they were unsure of the purchase in the first place and were apt to return items or cause problems later anyway.