Msg#: 3246331 posted 2:08 pm on Feb 8, 2007 (gmt 0)
Company I work for has say 600-800 customers that all pay different prices for the products we sell. Obviously we have different prices because large customers buy 1000 of one product and smaller customers only buy 20 of the same product etc
We are keen to put a shopping cart on our site to attract new customers but if we do this our present customers might get bit annoyed at the bargain prices we put on the website, and we obviously we dont want to lower our prices to the customers we currently make nice profit out of.
any ideas? how have any of you got round this?
me and the salesteam have had many a meeting regading this...
Msg#: 3246331 posted 2:12 pm on Feb 8, 2007 (gmt 0)
You may want to use a shopping cart that allows pricing-per-customer. Set the website up so that customers can not see pricing until they create an account and log-in. Then you can set the pricing levels different for every customer.
Msg#: 3246331 posted 2:20 pm on Feb 8, 2007 (gmt 0)
thanks for your quick reply
just playing devils advocate here...
but couldnt one of our customers just create an account log in and then kick off about the prices being much lower then he is currently paying.
A thought at one of our meetings was if someone does enquiry from the website for a quote we usually get a 50% conversion and a sale. But we were thinking if people came straight on the site saw the product they want saw a nice price next to it they would buy it there and then.
Msg#: 3246331 posted 9:14 am on Feb 9, 2007 (gmt 0)
why are you going to offer prices on the web that are lower than you normally charge your smaller customers? why not put the highest price on the web? after all, if you're getting a 50% conversion rate at the higher price anyway ..... successful selling online isn't just about lowest price ....
[edited by: RailMan at 9:15 am (utc) on Feb. 9, 2007]
Msg#: 3246331 posted 11:54 am on Feb 9, 2007 (gmt 0)
You could be treading thin ice. This is especially true if your publicly posted pricing poses a competition to some of your private customers. An example is a wholesaler that also sells retail - is this what you're talking about?
Customers I have worked wih in this situation have opened up a "retail outlet" division to market at publicly posted prices. This division has no indication of being part of the wholesaling company. If your private customers make the connection, your justification is the pricing for retail has overhead that's not involved in the transactions with the private customers.
Msg#: 3246331 posted 10:00 pm on Feb 9, 2007 (gmt 0)
not really the situation no - thing is we have distributor customers and end user customers so like you say were on thin ice. we have thought about the retail outlet theory but do you think you lose abit of the brand/trust?