Msg#: 3163955 posted 5:43 pm on Nov 21, 2006 (gmt 0)
I saw some of my competitors made special 'this makes a great gift' adwords ads. I ran both a 'holiday-ad' and 'non-holiday-ad' concurrently. I'm not sure if it's just me but it seems like these ads seem to do two things:
1) demand premium CPC meaning they seem more expensive 2) don't convert as well
Feedback? Comments? I'm curious what others are finding.