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Ecommerce Forum

    
How important is your Main Page or Root
Ecommerce Root Directory Main Page
justinpfister

5+ Year Member



 
Msg#: 3110338 posted 11:18 pm on Oct 5, 2006 (gmt 0)

Have you found that having a really organized Root Page is helpful? At first I didn't think it was because I figured users would be coming in from the SE's to specific areas.. but now I'm rethinking that.

 

sun818

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3110338 posted 12:26 am on Oct 6, 2006 (gmt 0)

Home page is a navigation tool, but its also a critical sales tool. Home page helps to push sales of products that are linked from the home page. I track sales by adding a?hp to the end the URL which is then passed on to my shopping cart.

lorax

WebmasterWorld Administrator lorax us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3110338 posted 12:09 pm on Oct 6, 2006 (gmt 0)

good tip sun818

IMHO the home page should always be well organized and deliver a strong message about who you are and what you do. Even if people come in on a sub-page, they're likely to visit the home page to get a sense of who they're dealing with.

fiu88

5+ Year Member



 
Msg#: 3110338 posted 4:35 am on Oct 8, 2006 (gmt 0)

When searching for our main advertised/brand name keyword...first page that comes up is our home , or .com page...As far as the se's are concerned...that is the main page....

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