A .ca domain can work just fine but try to choose one where you can also get control of the corresponding .com.
|hurt potential international business? |
Hurt in what way?
If you want to pretend to be an American based company, then a .ca obviously won't do the trick.
If you are worried about getting high rankings for US based searches - I get most of my traffic and buyers from the US and run my site as a .ca The rankings I get on .com are usually the same as what I get on .ca ... and I am happy with my position above the fold on page one. (It is a Canadian site for a Canadian business.)
Are there other issues that might hurt your business?
Thanks for the replies.
Well the reason I am bring this up is because I remember others mentioning that they use IP targetting to alter the pricing on their products for US customers. People also said it helps to make your site look as 'american' based as possible.
Having a .ca is pretty blatant :)
If I am selling a brand name product that they can buy at other US based stores, won't I just be giving away sales by running on a .ca? (Ofcourse some could just go to my about page, but that is a little more discrete)
So I guess the question really is:
Do American internet shoppers prefer to make purchases from a (supposedly American).com rather than a (supposedly Canadian) .ca website?
Looking at that from "up here", it is interesting to note that I have seen no evidence (among my friends etc) that they prefer a .ca over a .com for their internet shopping. However that may not be the case for US shoppers.
Interesting questions for a rapidly globalizing internet marketplace...
As a person that shops online from the US, I figure I'll post here to give you some insight. While a .com I don't know exactly where it's located, a .ca automatically tunes me in to the fact the site is located in Canada.
Is that going to affect my shipping costs? What about the price of the item itself?
Now, I know that in your case - costs are going to be the same whether it's a .com or .ca, but I probably wouldn't realize it or think about it until checkout with a .com whereas with a .ca - it would be one of the first things on my mind.
So I'm not sure if it would make a whole lot of a difference - but it's something to think about. If people are going to automatically think that shipping costs, etc are going to be much higher - then they're probably not going to shop there. If you've got a .com, which somewhat masks that fear, by the time you get to checkout (unless the shipping costs are just absolutely outrageous) then you're not going to be bothered by it as much.
If I am buying online and I google "red hot widgets" and a .ca comes #1 and a .com comes #2, im choosing the .com . Why? Because I would question the shipping costs. Also, would the price be more due to some kind of international charges? Would the product be delayed due to customs .. id have a whole list of questions that would all together prevent me from even clicking the .ca. Having said this, if it was a product that I could not easily get in the us, I would buy from a .ca
Hope this helps.
The real question is "who owns the .com"
Because for your plan to work, YOU need to, and 301 it to your .ca
Browsers and the human brain both default to .com - as well as conscious decisions as above.
I guess a .ca would be good to have if I want to target canadian shoppers who have the same worries as US shoppers i.e. high customs / taxes etc.
It would be great to find a product that is hard to find in Canada, and that has high import taxes.
.ca sort of implies canadian content...for int'l markets....com would be the best way to go....
If I'm a buyer in the USA buying from a .CA domain, I would wonder what shipping methods were offered and what kind of delivery time those Canadian shipping methods offer. I'd prefer to buy from a company that offered shipping methods I am familiar with as I know what to expect in terms of cost and delivery times.