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What festive keyword string will/are you targetting:
"Christmas Widgets" or "Xmas Widgets"
I always opt for a mix of the two but this i fear dilutes the power. From my own experience I know when conducting my own searches for christmas pressies i use "xmas wdigets" since its shorter to type.
But don't you feel that the majority of webmasters would always opt for the full/correct title instead of an abbreviation (more pleasing to the eye and all that)?
So the question now is - What do fellow webmasters/online purchasers use when searcing at this time of year for pressies?
Searching for seasonal services I would search on Christmas first then try Xmas if I didn't get enough results.
On my own sites any references will be written in full unless I copy/paste from a press release.