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New gTLD Dot Website - Sizzle Sound Effects or Meat on the Grill?
Can ANY new gTLD's marketing EVER deliver a new .Com?

 9:35 pm on Jun 16, 2014 (gmt 0)

According to [radixregistry.com ]:

The first true alternative to .com - .Website (Dot Website) hits the market this summer.

This all sounds so familiar, akin to the .MOBI registry's effort to brand itself as the Web address to "solve" (cough . . cough) the coming mobile website tsunami.

Why bother buying a new address, especially when they are "value priced" . . before proving their value?



 8:58 am on Jun 17, 2014 (gmt 0)

There seem to be two schools of thought about this influx of new TLDs (and a person's view seems to be heavily influenced by how many domains of what TLD they hold!).

a) This influx is going to make the values of existing domains completely tank and everyone will laugh at people who paid a fortune for a .com.

b) This influx is only going to increase the values of 'traditional' TLDs because they'll be the safe haven in the storm of confusion.

I think I'm probably leaning towards option (b). I've tried talking to family and friends about the new extensions and most of them have no idea you could enter ###.travel or ###.mobi in to the address bar. You could argue that's because there hasn't been a high enough profile .travel site, but I'm not sure I buy that.

Anyway, only time will tell I think!


 11:15 am on Jun 17, 2014 (gmt 0)

Well .mobi had a good point and put a lot of work into even creating the tools for developers to develop mobile websites. Hoever the rise of the Smartphone and Apple's iPhone which defaulted to .com finished them.

As for .website, what about .ws? :)



 3:34 pm on Jun 17, 2014 (gmt 0)

It's going to take a long time for these domains to sink into the minds of the general public, imho.

It's sure going to cause confusion for type-ins, so redirects are going to be the order of the day for some time to come.

If the domains are not put to good use, and just registered for vanity sake, then it'll only go to show there's not a real demand.


 3:53 pm on Jun 17, 2014 (gmt 0)

Did a lot of research on the new gTLDs over the past few days including a website:country mapping for each new gTLD. Some of the, like XYZ are highly PPCed with over 85% of .XYZ sites being hosted in the Virgin Islands and PPC parked. It is in Landrush but I cannot remember having seen other TLDs with over 85% PPC parking. Others have a wider geographical distribution. The brand element is also interesting in that many of them have low brand protection figures. The TLD DNA figures (comparing each term in the new gTLDs against the equivalent in CNOBIMA) shows where there's been a name grab by the registries.



 8:45 am on Jul 9, 2014 (gmt 0)

"b) This influx is only going to increase the values of 'traditional' TLDs because they'll be the safe haven in the storm of confusion."

I would lean towards option B also.

.com will still dominate the market, for some time to come I believe. I don't think website owners should rush to transfer their .co.uk domain to .uk, afterall .uk needs to build some traction with mainstream consumers. Anyone who owns a .co.uk that was purchased before 28/10/13 will have an automatic right to buy the matching .uk So I can't see any larger brands being effected.


[edited by: engine at 1:20 pm (utc) on Jul 9, 2014]
[edit reason] switched dot uk link to official nominet site [/edit]


 3:58 pm on Jul 19, 2014 (gmt 0)

I don't think many will catch on. Honestly .com is what everyone knows and is easy to remember. People don't like having to remember a million different things. I think the value will stay the same with .com domains, and maybe even drop a bit before people fully realize the new ones are just gimmicky.

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