Mike Berkens is reporting news, via a third-party source quoting a press release (couldn't get my hands on press release), that TLDH has acquired the rights, by private auction amongst competing registry operators, to act as central registry for .Wedding domains for the "net cost" (auction plus related charges and recoupments) of $2,300,000. USD.
Someone is expecting a lot of interest from brides to be. One must sell quite a few domains to recoup $2.3 million.
I wonder how this might be packaged? Lots of money / expenses surrounding weddings: dresses, receptions, honeymoons, etc. SO lots of advertisers. Maybe domain + free website . . preloaded with ads?
I WONDER is this model might eat into Google's ad revenue stream, via direct ad selling, or if the registry will simply become an Adsense client?