Ron Jackson, owner/publisher/editor/author of Domain Name Journal / DNJournal, has crafted an most useful (insight building) article on the domain name brokerage business by interviewing several experienced brokers.
After a long recession the domain aftermarket began bouncing back in a big way in 2013. With PPC revenues still down from their historic highs, domain sales have become increasingly important to large portfolio owners.
That emphasis on sales has also put domain brokers on center stage more than ever before. Sedo is fortunate to have some of the best ones in the business, including Negar Hajikhani who won T.R.A.F.F.I.C.'s 2013 Broker of the Year Award, Dave Evanson, who won the same honor in 2012 and was nominated again in 2013, and Brian Michitti, who was nominated for the 2013 award. Two former Sedo brokers were also among the 2013 Broker of the Year nominees.
With the increasing reliance on successful domain brokers, I connected with Negar, Dave and Brian to get their insight into what you might call "the art" of domain brokerage.
It's a good read for anyone who thinks they might have a domain name that could attract the attention of a buyer / broker in the future.
"...there are some clouds on the horizon due to the onward march of technology: Increased use of smartphones and tablets using apps to directly connect businesses to consumers and also search engine adoption of Natural Language Processing (NLP) is advancing to the point where they understand the full meaning of phrases and can more effectively match their customers to websites or apps."
I was a approached by a well known broker who felt, I had a valuable name that he could get a good offer for.
He was persuasive and convinced me to do a 3 month deal with them to give them exclusive rights to sell the domain on my behalf. For 3 months, I was locked out of trying to sell my own domain and any offers I received had to be dealt with through this broker. My 3 months ( it was a long 3 months) exclusive deal has just ended and I hadn't heard 1 word from them what so ever during those 3 months. I would recommend caution for anyone approached with a similar deal. I felt held hostage the whole time.