|Is it Time for A Major Clear-Out, Clean-Up, and Consolidation?|
I've spent most of today going through my 2013 AdSense account analysing which domains have, therefore which have not, made/taken any money.
I'm not referring to the AdSense parking service, these are mainly 10-50 page specific trade keyword domain names, and what a sorry site [sic] many of them look therefore I have resolved to have a major clear-out of non-performing domains.
Quite simply I can't be a$$ed with Google hammering my trade image sites to pieces any more, on average I am 80% down on 12 months ago, that's how much the January 28th image grab has affected me, I've already completely deleted several sites that had many unique trade images and will be deleting more...Your loss G, they've gone, all you will see is a 410 page!
Is anyone else thinking of having a major early spring clean?
The next task will be to consolidate some larger stand-alone keyword domains, 150-300 page sites, into one domain, and then dispose of those names. I'm aiming to get down to about 50-60 names this year, that's from 1,000+ just only 3-4 years ago, I'm not sure whether I'll achieve it but I'll give it a go.
I have been dropping names as well. Probably everybody that had a large number of domains has been dropping them. Not the market it once was.
bwnbwn are you just dropping the names or are you selling them?
|are you just dropping the names or are you selling them? |
Ok, you didn't ask me this question however I've been doing both over the past 3-4 years. I've talked with the major domain sellers about specific keyword domains I had and discussed valuations etc.
In general they were all similar values but could they sell them at those prices since I felt they were over-valuing? So I tried a few and the offers that came in were what I expected, i.e. nowhere near their values.
This meant that many keywords were worth nothing near their supposed valuations therefore I've simply let them drop, good luck to anyone who picks them up and makes them work. That's the way things happen in business.
Some may think this is being naive, nah, I have a multi-hundred-million Dollar+ real-world business, these names were bought initially for strategic SEO purposes ... All that $hit is now dead and buried, Google's $crewing every business it can for AdWord$ therefore evaluate decisively any "generic/keyword" domain name purchase other than basic registration fees.
I've seen quite a bit of consolidation in the domain name market over 2013. I've also run a web IP mapping survey ( all com/net/org/biz/info/mobi/asia/us websites and partial co/eu/de/es/uk (approx 18M)). At the moment the data is being crunched but I should have some IP spectrum (numbers of websites per IP range (Class A and smaller) graphs available in the next few days. The non-core gTLDs are suffering with .info gTLD being hit hardest. These are the main TLD counts for 01/January over the last few years:
| Month | .com | .net | .org | .biz | .info | .mobi | .asia
| Jan2008 | 71533589 | 10634627 | 6373060 | 1901814 | 4945475 | 798375 | |
| Jan2009 | 78664223 | 11960759 | 7285103 | 2008758 | 5053570 | 866770 | 241129 |
| Jan2010 | 83980056 | 12631454 | 7931954 | 2011269 | 5501367 | 936014 | 215870 |
| Jan2011 | 91520197 | 13562600 | 8765919 | 2048671 | 7270845 | 962989 | 182057 |
| Jan2012 | 99297705 | 14360980 | 9662990 | 2175694 | 8221674 | 1011381 | 195295 |
| Jan2013 | 106080970 | 14880616 | 10110475 | 2267447 | 7156558 | 1033371 | 378110 |
| Jan2014 | 111843404 | 15165306 | 10366013 | 2631259 | 5831556 | 1198143 | 395711 |
I think that .biz ran a promotion during Fall (Autumn)/Winter 2013. The .asia sTLD is dropping domains rapidly at the moment and a lot of the domains that appeared to drive .asia into the 400K region seem to be one year wonders. There's also an uncomfortable possibility for the new gTLDs that large brand and intellectual property owners are switching to an enforcement mode rather than the brand protection mode that has been the norm for the last few years. That means the the Sunrise/Brand Protection registration float that many new gTLDs will be dependent on for their critical mass of registrations will not appear.
I have dropped circa 50 domains from my basket. While I try to drop any domains I don't end up using every year, the recent cost increases by ICANN - and now the extra $1 for .INFO domains - forced me to get rid of more unused or poorly trafficked domains that my budget wouldn't cover.
Some of your stats make very interesting reading jmccormac.
I'm surprised at the growth of .net and ,org, do you know primarily where these are being used/registered since I haven't really noticed an increase in such sites in the SERPs?
.asia is an interesting one since on my contact pages I have an @ .asia email address listed and it's beginning to be used more than any other. Ok, my two main factories are in China and India and even though their @ .cn and @ .in addresses are given plus @ .com the majority of enquiries are coming through .asia
.mobi ... Why is anyone registering this other than protection? The same applies to .tel imho.
I do a gTLD domain counts by country of hoster/nameservers each month, Redbar. The main growth would naturally be on Godaddy. Traditionally these would be brand protection registrations rather than domains with developed websites. The .net and .org gTLD development percentages tend to be a lot lower than that of the ccTLDs and .COM TLD. Web usage measurement in various TLDs is something I do each month with approximately 360K domains/websites in the Irish market and aperiodically with >1M site surveys in other TLDs.
The .asia sTLD had a bit of a bubble over the last year or so and it is losing registrations. However it took some time to reach 400K and is falling back a bit now. People might be beginning to accept the sTLD in the region and perhaps develop regional marketing around .asia. As for .mobi, people might still develop mobile sites but with the increasing display quality and size on handheld devices, one of its main attributes has become less important. (A bit like the old WAP protocol with mobile phones about fourteen years ago.) The .tel sTLD seems to be a bit of a mystery. It is an answer for a question that nobody seems to have asked.
sorry bhartzer was out of town on a new job. I tried to sell them but the nitch the domains are in just didn't make it worth my time so i have been dropping them.
I've just let drop 3 .tel names today even though they were my branded names!
Am I being stupid, what is the point of .tel?
Honestly, when .tel was introduced I felt it was a great idea and possibly there are some people/companies that have developed around .tel somewhere ... I have to say I have never seen a .tel in any SERPs, on a website or business literature, and I have never seen anyone using it apart from me!
It's not the cost, it's the usefulness of the extension insofar as I am concerned.
Please .tel registry, tell us why we should use you!
|Please .tel registry, tell us why we should use you! |
To pick up hot women, here is their tv commercial.
Lol...excellent, never seen that before, maybe they can only afford to target New Yorkers?
I deleted 9 .tels and sold 1.
They were useless for me.
The .asia websites are ranking pretty well and has generated several hundred unique visitors / day for the past few years without any updates. After the google Adsense ban, I lost interest and haven't updated the site since.
I've been spending couple thousand dollars on the .com .net and .orgs and that's it for now.