The current crop of startups boasts even wackier spellings. The reason, they say, is that practically every new businessóbe it a popsicle maker or a furniture retaileróneeds its own website. With about 252 million domain names currently registered across the Internet, the short, recognizable dot-com Web addresses, or URLs, have long been taken.Wacky New Company Names Likely Due To Domains Registered Long Ago [online.wsj.com]
The challenge is to come up with something that conveys meaning, is memorable,—and isn't just alphabet soup. Most founders don't have the budget to hire naming advisers.
This could explain why I am getting enquiries over some obscure domains I own. These domains, I have to debate myself, every time they come up for reregistering. It's amazing how valuable they all of a sudden become when someone else wants to buy it!