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Domain Names Forum

This 59 message thread spans 2 pages: 59 ( [1] 2 > >     
Just Invested $18,000 Acquiring a One Word, Industry Defining .Org Domain
Crazy or Not? Anyone else spend mad money on a domain in the past year? Do tell.

 4:27 pm on Jul 12, 2013 (gmt 0)

Single word. 4 letters.

It's what I like to roll with under .Org. It's industry defining. It's also activity defining. A thing and an activity. Growing in popularity.

Something I'm a bit passionate about, that I personally enjoy. I've even spent a few bucks to enjoy it.

Health related. Fun related. Activity related. Good for the environment. A "whole family" type of activity and there's one for everyone in the family.

Young (tykes), teens, young adults, middle-aged and even old folks do it. Many of my friends do it, some in tandem. ;)

It's done for fun. It's done for professional sports. It's done for charity.

688,000,000 Google results. 68,000,000 monthly global searches. 16,600,000 local searches.

Approx. CPC per search $.82. Some variants, in high volume (300K+), ~$3.00.

Sound crazy to invest $18,000. in a single .Org domain?

Anyone else spend what you may consider mad money recently for a domain? Do tell.

Warning to noobs: This isn't a "list all your recent domain purchases" thread. Pick one domain. Talk about it generally. Say why you went all in. Let's see where this goes. IF the thread gets active maybe we'll each name the one name that drove us to madness recently. :)



 4:37 pm on Jul 12, 2013 (gmt 0)

nice catch, Webwork!
that one will always be golden.


 4:46 pm on Jul 12, 2013 (gmt 0)

From your keyboard to the god of always golden and back to our little reality. So may it be, phranque. This one is likely to be a legacy domain.


 4:52 pm on Jul 12, 2013 (gmt 0)

Well .org has remained relatively free from the bulk of the consolidation trend that I've been seeing with non core (ccTLD/com) TLDs. It has some credibility due to its do-gooder usage but I'm not sure about its use as a business domain. However it may need to be developed as I think some SEs are now actively filtering PPC parked domains.



 8:43 pm on Jul 12, 2013 (gmt 0)

Jim, I'm not into spending $18K in hopes of generating parking rev. I'm sure there's folks who still spend that kinda money to park domains but I'm guessing the practice is getting ever more sophisticated and less lucrative.

This one's a builder. ASAP. It's love. ;)


 9:00 pm on Jul 12, 2013 (gmt 0)

Can you confirm if I guessed it correctly? I hit it (or at least what I think it is) and see a link to a cgi-bin folder and some server info. If so, good grab!


 11:41 pm on Jul 12, 2013 (gmt 0)

@LiA - do a whois and if you're correct you'll be envious.


 11:45 pm on Jul 12, 2013 (gmt 0)

Ding Ding Ding! We have a winner!

(I thought about checking whois first, but he said he just bought it. So I didn't know if whois would be updated yet.)


 2:47 am on Jul 13, 2013 (gmt 0)

Egads! I am found out!

Yep, a nice one. Pricey but not too much so.


 3:53 am on Jul 13, 2013 (gmt 0)

Have paid a visit to your site just to confirm it wasn't MDMD.org


 3:56 am on Jul 13, 2013 (gmt 0)

Ha! Found it too. But it has at least two meanings, not just the one you think of.


 4:14 am on Jul 13, 2013 (gmt 0)

:: detour to whois ::

OK, let us not talk about how long I spent saying "What good does that do me? I don't know his real name" before realizing the answer was staring me in the face the whole time


Now, about those other 5,588 domains...


 7:16 am on Jul 13, 2013 (gmt 0)

But it has at least two meanings, not just the one you think of.

yes - a completely different, but equally passionate world.


 10:09 am on Jul 13, 2013 (gmt 0)

Don't know about you, but I have more trouble associating the second meaning with dot org. Something about the healthy whole-family good-for-the environment aspect ;)


 1:57 pm on Jul 13, 2013 (gmt 0)

dot org is also about advocacy, community, fellowship...


 4:48 am on Jul 16, 2013 (gmt 0)

Losing money as it is.
A domain is one thing, a website another.
I bought a domain related to our heavenly maker,planning to use all my skills to rank number 1 for God.:)
I guess , it's a reflection of my less than holiness being that I have not been able to come up with some decent content.
The domain languishes. :(


 8:15 am on Jul 16, 2013 (gmt 0)

I sold a not particularly valuable three letter .com (first, middle and last letters of my surname) for $6,000. It is an abbreviation of a type of product, but too obscure to get many searches.

This was about 6 years ago and the domain is still parked.


 2:23 pm on Jul 18, 2013 (gmt 0)

Good call. I'd have done the same if the one I wanted wasn't locked up for years and years by a company who is not likely to ever go away.

(P.S. How is it I never matched up your alias here with your twitter ID, d'oh)

So the most money I ever paid for a domain (so far) cost me well into four figures, and I waffled around for YEARS before I actually purchased it. I missed hand registering it by about four days, and I was really really pissed when I found out how much the purchaser wanted for it. He never used it, just hung onto it, and eventually I came around to the view that the actual value wasn't necessarily the number he put on it, but how badly I'd feel if someone else bought it and actually developed it. And looking at it that way, I got a bargain.


 3:00 pm on Jul 18, 2013 (gmt 0)

The most that I've ever paid is $80K for a popular supplement ingredient name (that was back in 2002). Purchased that one for a client who has never used it. It is likely worth 5-10x what I paid.

Recently I've paid $10-14K a few times for domains that I wanted to use - the sort of names that I could also pull a trademark on. Having a good name is worth some $$ if you're going to use it for a site. I've done more $1,500 - $2,500 purchases than I can remember. This is the sweet spot for me. It seems like domains have gotten less expensive over the past few years. Squatters are more reasonable these days.

If I can get KW value in a domain I do so. But a name that customers can remember is far more important. I'm not into domaining or AdSense rev models. I use my domains to publish information for lead gen or selling services/products. I see nothing wrong with paying $18k for a good domain that you're going to use as long as you have $18K to spend. I would never go into debit to purchase a domain.


 5:39 pm on Jul 18, 2013 (gmt 0)

@webwork: I knew I'd guess it. Dude. That is SOOOO cool! Congrats.

So the question that comes to mind is what are the pros/cons of building it versus leaving it untouched. I mean there's something appealing about a pristine (and juicy) domain like that, unmarred, without any historical baggage. That alone has value to some. Sort of like an Inverted Jenny [en.wikipedia.org]. Unused it's currently estimated worth is about $1M. Cancelled, the value would be far less.

So if you have a sweet domain like webwork's do you build or do you leave it alone?


 5:53 pm on Jul 18, 2013 (gmt 0)

One of those antique road show things -- it would be worth a million dollars but for the fact that you shined it up with Brasso...

I don't think that that applies to domains. Any historical baggage would taper off quickly if idled for a few months - would it not? Is there real harm to the value by using a domain in a responsible way (e.g. following best practices).


 6:12 pm on Jul 18, 2013 (gmt 0)

It's my opinion that you have overpaid since you do not have a clear plan to make your 18,000 back. I say that with all due respect, I'm a former city name domainer(geo-domainer) who has seen the power of a popular keyword url and has watched that power erode greatly over the years.

Nowadays you will need to build a wikipedia like site surrounding that keyword and do it quickly before a human rater visits and finds an unfinished site. If a human rater does take a look before it's finished he/she may recommend that your ability to rank for that keyword be capped for another year. If the following human raters agree they will make it so.

It might be best to show a coming soon sign and launch a fully fleshed site when possible.


 6:59 pm on Jul 18, 2013 (gmt 0)

I hate .org, they require so much investment, it's not worth it to me.

The only way I see it bringing some traffic is if you built a community around it, which is where the expensive part comes. In my experience, people type-in .org only if they know where they are going and what they are getting.

brotherhood of LAN

 7:02 pm on Jul 18, 2013 (gmt 0)

It only took me a week to figure it out.


 7:04 pm on Jul 18, 2013 (gmt 0)

You bought #*$!.org?


 7:55 pm on Jul 18, 2013 (gmt 0)

Why would some one buy a 4 letter.org for in excess of 18k when they can buy a 4 letter + 1 for $10?

My view is that Webwork will regret buying this and the domain will sit decaying until his deathbed where his next of kin will sell it off for half what he purchased.(To some other equally deluded domainer)

Domainers, tend to have a narrow focus and think the world sees domains as they do.Like most hobbyists they become absorbed and inflate the importance and distort the actual reality.(Disclosure:It takes one to know one).

I have sold many domains for big and small money and at least 80% are not used.Some , still have my content and adsense on 4 years after selling it.
Domains I have sold for $60,000, $40,000 and $18,000 are still not used and merely redirected to another unrelated site.
Domain value is a big con imo


 11:08 pm on Jul 18, 2013 (gmt 0)

this isn't just "a 4 letter" word.
it's a noun and a verb.
almost everyone you know has owned one and done it.
there is widespread passionate involvement from preschool to post-retirement, amateurs and professionals.
there are endless opportunities for discussion, upgrades, accessories, apparel, art, collection, competition, etc.
when you are engaged in the activity you are in intimate contact with the object.
probably worth 18 large - without regret.


 11:17 pm on Jul 18, 2013 (gmt 0)

one more thing - the reason it goes way down for 5 letters is simple combinatorics.
26**4 is less than half a million. (and only a small subset are dictionary words)
26**5 is almost 4% of all domains currently registered.


 11:21 pm on Jul 18, 2013 (gmt 0)

For comparison purposes I looked up the dot com version of the same name. It's an active site being used appropriately-- but taking full advantage of the name? Nuh-uh. Looks like they were just in the right place at the right time. So the dot org is just sitting there waiting for someone to run with it. Uhm. Not the absolutely 100% perfect idiom there.


 12:14 am on Jul 19, 2013 (gmt 0)

the .com is almost a waste of a good domain.

This 59 message thread spans 2 pages: 59 ( [1] 2 > >
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