Book publishers blast Amazon's plan to control domain names
Two industry groups argue that the retailer's plan to control several generic top-level domains, including .book, .author, and .read, would be anti-competitive. . . . In all, Amazon has applied for control of 76 gTLDs, but 30 of them are contested and might not end up in its control. Google, which has applied for 101 gTLDs, seeks 23 of the same address strings as Amazon.
As domain speculation goes I expect unlimited gTLDs will prove to be a bonanza for ICANN and its bureaucrats and a boondoggle for every other entity clamoring to gain control of a domain.
Cornerning a market, by cornering a domain, has already proven an idea lacking in substance or sustainability. So, let Google and Amazon fight it out and let publishers fire and blast away. Once again history will prove that it's not the domain, stupid, it's the quality and utility of the content at the address that matters.