Need some help deciding on a good domain strategy for a client.
They own a service and sales business around two different equipment types. Larger products that sell within a tight regional area. They own an older domain that ranks well for related terms.
They would like to add on a parts division for these two areas and sell online. Market would be US/Canada. They would need a redesign and a cart.
So in deciding on a domain the question is: do they use their current domain, use a subdomain or move to a totally new domain?
Factors are: 1) Current domain is older and ranks decently for related equipment - not parts though. 2) Two lines of parts are totally unrelated so they would either have to buy two domains or use a generic one and limit focus. 3) Their current domain uses their last name "McExample" which is already synonymous with "parts" online. www.mcexampleparts.com. 4) Long term, assuming success, they would want to sell off their brick and mortar separate from the online store.
My thought right now is since their domain is already respected in these particular industries, includes a parts related name, they should create a subdomain such as parts.example.com.
Any ideas on this? Thanks in advance.
[edited by: buckworks at 4:37 am (utc) on Jan 16, 2013] [edit reason] Please use "example" rather than real domains. [/edit]
1 vote for subdomain. Alternative would be subdir. Selling off the B&M store complicates things a good deal since there are multiple legal, branding and competitive issues.
IFF the breakup is a certainty, not just a good idea, then it may more more sense to go with 2 domains/sites, to separate corp., separate accounting, etc. in order that a substantial portion of the groundwork for the breakup is already in place.