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Is a past tense keyword domain = keyword domain?
Does the tense of a keyword domain make a difference?

5+ Year Member

Msg#: 4533806 posted 10:53 pm on Jan 6, 2013 (gmt 0)

First, thanks for taking the time to help me out.

I'm wanting to setup a small site and it's been a while since I've bought a domain. I've always heard it's best to go with an exact match keyword domain name. My exact match domain is available as a .net and .org. However, I've found a .com domain that does contain the keyword, except it's past tense.

Here's a more solid example:


It will be a small site, however, it could grow. I'm thinking the .com would be more brandable, but the .net could give an extra search push.



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4533806 posted 8:20 pm on Jan 8, 2013 (gmt 0)

I have some experience here with a past tense keyword and it was very successful. However, that was 2008-2009 and from what I have seen recently, keywords in domains are less inclined to assist ranking directly anyway. What does still seem to help is where inbound link text mtches the phrase but even back then, I found that pretty hard to match when I had the past-tense domain.

What I am saying I guess is that I don't think a past-tense domain will have anything more than a small impact on ranking these days. If it were me, I'd be opting for a name that is memorable/brandable these days instead.


WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4533806 posted 4:07 pm on Jan 9, 2013 (gmt 0)

I think as the WWW gets increasingly crowded the argument for a "branded domain" will get a bit weaker as the costs for spreading and maintaining a brand, for entities of every size but especially smaller ones, will keep growing.

Get the keyword, the word for "the thing/subject itself", and save yourself some future branding misery. Keyword addresses also provide a measure of "defensible traffic".

Read the fine print: I registered a number of keyword domains years ago, I'm letting very few drop, the one's I've begun building are doing well . . and I keep getting inquiries, in some cases by very big players (who presumably have some smart people thinking about the issues of branding, etc.)

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