| Report: Ancestry.com Acquired By Investor Group, Permira, For $1.6 Billion
|
engine
msg:4510736 | 11:09 am on Oct 22, 2012 (gmt 0) |
Genealogy website Ancestry.com Inc. ACOM -1.68% has agreed to be acquired by an investor group led by European private-equity firm Permira for about $1.6 billion, or $32 a share, according to people familiar with the deal.
The buyout is a bet that family-history research is more than a niche market and that the subscriber base can swell with technological innovations, deeper archives and a wider international audience. People familiar with the buyers' plans said that expansion in western Europe is a goal. Report: Ancestry.com Acquired By Investor Group, Permira, For $1.6 Billion [online.wsj.com] |
|
|
topr8
msg:4510803 | 1:27 pm on Oct 22, 2012 (gmt 0) |
interesting ...
but i'm not sure there is going to be a big market in western europe, for a start most europeans are not as obsessed with ancestry like north americans (AFAIK)
also on a lesser scale i think a lot of the ancestry business is fuelled by the church of LDS, who don't have a strong presence in europe either.
|
|
|
