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Top of the TLD Applications of 307 Goes to Donuts

 4:21 pm on Jun 21, 2012 (gmt 0)

Wow, that's $56 Million.

Top of the TLD Applications of 307 Goes to Donuts
Of the 1,930 new domain names submitted to ICANN recently, who had the most applications?

Was it Amazon with 76? Not even close. How about Google with 101? Nope.

Actually, that'd be Donuts with 307 submissions from .app to .sucks. The group beat out behemoth Google for most submissions by more than a factor of three.

They've staked their claim for domains such as .basketball, .shop, .computer and .film.

"We're very happy chaps at the moment," Donuts co-founder Dan Schindler told The Times in an interview from the company's Los Angeles office.

Earlier story
ICANN Announces Full List Of New TLDs



 3:14 pm on Jun 22, 2012 (gmt 0)

It used to be people would speculatively register all manner of "creative domains" in the hope that at least one speculative domain would find its way into the minds and hearts of a company with deep pockets. This "business plan" was what I've often referred to as the "lottery mentality" model (business plan) of domain speculation.

Now, by virtue of ICANN's willingness to entertain unlimited new gTLDs, we have an entity with deep pockets paying $186,000 x 307 = $56,000,000 for chances to create new gTLDs, one of which might just hit it big. This is the lottery mentality business plan of domain speculation hitting new heights. Why put all your money and efforts behind 1 well thought out new gTLD when you can half-bake (or less) 307 gTLD "ideas"?

Every opportunity to "make money online" starts with a business plan . . one that often assumes there is a large enough pool of fools . . err, potential consumers . . out of which only a small percentage need ever "buy the system" . . in order the the MMO plan to be profitable.

[edited by: Webwork at 3:26 pm (utc) on Jun 22, 2012]


 3:25 pm on Jun 22, 2012 (gmt 0)

When you look at who is behind donuts ..ICANN's decision to launch all these TLDs smells like rotten fish..6 year old ( well planned and slithered away from ) rotten fish..

[edited by: Leosghost at 3:28 pm (utc) on Jun 22, 2012]


 3:27 pm on Jun 22, 2012 (gmt 0)

Oh, do tell, Lg.

What's on your . . nose. ;)


 3:39 pm on Jun 22, 2012 (gmt 0)

I'm wondering how one can say "conflict of interests" with a mouth full of rotten fish and out of both sides of one's mouth at once...( given what was obviously in the minds of a certain "once and future CFO" whilst in prevoius "office" and his cohorts and doubtless "golf buddies" at the time ), move forward a few years to the plans "fruition"..and we have along with our buddies at G ..a pre-emptive coup d'etat on the internet..

And all legal too ..and within the rules ..because their friends wrote the laws, and they wrote the rules..

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