All the entities using ccTLDs as an integral part of their branding appear a bit wanting. Wanting to be cutesy. Wanting to really have a better domain.
I somewhat suspect that the emergence of the 100s of new TLDs plus the plethora of ccTLDs and attempt to make them mean something more than "this county" will have the eventual effect of only making .Com and .Org more . . . more everything a company or brand really wants. YMMV, on a (very limited) case by case basis.
I wouldn't rate .X X X so highly. In terms of marketing, .CO is quite good but there's a danger that it could get sidelined with all the new gTLDs. In terms of suitability to the Facebook demographic, .ME has no equal. The .asia is growing slowly but it has been massively overtaken by the ccTLDs in its target region. The .TEL is a great technological answer to a question that nobody asked. However that does not relate to the prices people will pay for these domains. The .#*$! is still very much in its landrush phase so the prices will be weird.