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Key Drive Acquires Moniker From Oversee

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4413157 posted 5:36 pm on Feb 1, 2012 (gmt 0)

From the Keydrive homepage. [keydrive.lu ]

Moniker once had a reputation for providing the highest level of service to many of the most successful domain portfolio holders.

What will Keydrive bring to the domain name game to regain or restore that reputation?

[edited by: buckworks at 7:41 pm (utc) on Feb 1, 2012]
[edit reason] Fixed a spelling error. [/edit]



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Msg#: 4413157 posted 7:41 pm on Feb 1, 2012 (gmt 0)

I'm not encouraged since to me the biggest problem for Moniker is their abysmal website/management interface and the KeyDrive home page says

The KeyDrive S.A. homepage is currently under construction, however, it will be coming soon.


WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time

Msg#: 4413157 posted 9:29 pm on Feb 1, 2012 (gmt 0)

The Keydrive homepage, above the under construction message, does have a bunch of links to their other properties, all of which are essentially the same type of business in various languages/locations.

I'd expect Moniker (and Snapnames) to just be lumped into the bunch. That means expect nothing special from Moniker moving forward, it's just one of their "portfolio" now which are all virtually identical in scope.

The goal seems to be to create a monopoly under one big tree of brand names?


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Msg#: 4413157 posted 3:31 pm on Feb 2, 2012 (gmt 0)

Moniker's reputation amongst domainers was damaged and Snapnames also had a few problems. The big problem for these players is that the market has changed rapidly in the last few years. The end of Domain Tasting and registrars forming their own expired domain auction operations really hit Snapnames. It was innovative but it kind of lost that along the way. However the real killer for expired domain auction operations is Godaddy. Its market share gives it a major lock-in. People generally think of Godaddy as a domain registrar but what they miss is that it probably has the largest PPC lander operation in the gTLDs (the Godaddy 'coming soon' page) and an expired auction system that can depend on the biggest registrar in the world. It is like the relationship that existed between Snapnames and Network Solutions in the early days of domain auctions.


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