In June, the Internet Corporation for Assigned Names and Numbers gave its nod to a proposal that would allow for the registration of custom top-level domains, such as .love or .camera. ICANN says the initiative could make it easier to navigate the Web because consumers will know to look to brand-centric or industry-specific domain names for trusted sites.
The Association of National Advertisers, however, disagrees with that assertion, outlining its objections to the proposal in a letter sent to the corporation Thursday.
ANA President Robert Liodice said that the program does not follow the rules and regulations of ICANN itself. Liodice said the ANA does not believe the corporation met its requirements for extensive economic study and consultation with stakeholders before approving the program.