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Salesforce.com buys data.com
... for something in excess of $1.5m

 10:02 am on Jun 9, 2011 (gmt 0)

Salesforce.com is the new owner of the data.com domain name. Domain Name Newswire cited a press release from domain name auctioneer Moniker stating that Salesforce.com purchased the domain name "for an amount that significantly exceeds the $1.5 million reserve."




 2:58 pm on Jun 11, 2011 (gmt 0)

The aftermarket for domains, especially those that handle "brand messaging in a word or two", is still quite alive. There have been quite a few decent reported sales, and I suspect far more unreported sales, in the past 2+ years of the down economy.

The future of life and business on the Web keeps arriving. Having a nice address or location will ALWAYS afford the business at the address a measure of advantage, though an address - alone - won't make for success.

However, Data.com is a damned nice start.

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