|InternetTraffic.com - New Day for Direct Navigation or Something Less?|
Watching the domains being pointed to InternetTraffic's DNS
| 5:21 pm on May 19, 2011 (gmt 0)|
Frank Schilling, known by all in the DirectNavigation industry for his success and reputation for "domain fair play", i.e., no cybersquatting, has just announced the launch of InternetTraffic.com as a new domain parking program.
This is fairly big news in the industry.
I see it as having great potential, particularly in uplifting the reputation of the industry and potentially giving the domainers a greater share of the profits derived from their efforts.
But, as always, there are people who can poison the well, sully reputations, and otherwise give a bad name/taste to direct navigation traffic.
I've already seen evidence that such players - the classic cyber/trademark-squatters - are attempting to join InternetTraffic's rosters. I'm not talking generic typos. I'm talking targetted trademark typos - the bathwater (with the poop in it) - being delivered with the baby = clean generics and some generic typos.
The #1 question on my mind is, as this venture just begins to take shape, is "Will InternetTraffic.com take a stand - a real 'we just don't tolerate dubious practices' stand?
Or will the poop - trademark squats - once again give an odor to the newborn?
I'd be mighty impressed if the traffic merchant - in the case Frank Schilling - tossed out the traffic thieves - the squatters - and barred the door to block their re-entry, and made that practice quite public. He needn't name names. Heck, most squatters hide behind WhoIs privacy anyways. :P and :(
The world is watching . . . or at least a few folks who actually have always thought that direct navigation would be so much more valuable . . IF the parking companies would just take a stand . . on quality of domains and traffic.
| 8:13 pm on May 19, 2011 (gmt 0)|
You shouldn't tar all the parking companies with the same brush - some do try to keep the quality of their domains high.
| 2:50 pm on May 23, 2011 (gmt 0)|
Ian, I've been watching the inbound DNS traffic to parking companies for years. I agree that "some do try" to keep out squats - as evidenced by the lower ratio of squats and typos. However, even those companies often show a willingness to accept domains that VERY likely have ZERO chance of any legitimate, bona fide type-in visitors . . other than some dubious domainer's second cousin's type-in visit.
It's likely this class of "illegitimate visitors" that has done the most damage, draining the value from the parking PPC system.
On a HAPPIER NOTE, I just observed about 1000+ trademark squats have been given the boot by IntTrf - as evidenced by their DNS settings now pointing elsewhere . . i.e., to other parking company's DNS . . :(
+1 for Frank Schilling / InternetTraffic.
-1 for the industry that allows the trash to keep blowing around the . . domain park.