We are considering buying a 4 letter .com domain for our company. We are negotiating about the price. The domain is an exact match for our company name, but we do already have a local tld registered and running for the exact same domain keyword.
My question is: how much is it "worth" to have a .com domain compared to a country-specific TLD? Considering itís a 4-letter domain, the .com domain looks much better in our communication. We also see this as an investment. The price we are looking at is around US 10-15k.
Msg#: 4294739 posted 11:51 am on Apr 10, 2011 (gmt 0)
The domain is "pronounceable" , itís actually a name of a person. Itís also easy to type. We donít need the .com domain badly, since we already the exact same domain but with a country-specific TLD, we just thought it would look better for us.
We also thought of it as an investment, since a 4-letter .com will not likely decrease in value. However, Iím a little bit concerned we are paying an overprice, but your feedback tells med that 10-15k would be an OK price considering the circumstances?
How much does it cost you now to get a visitor to your website? Having the .com under your own control could add up to a lot of type-in traffic over the years from people who are looking for your company. The benefits of that would be hard to predict, but the better known your brand, the more type-ins the .com would get.
On the darker side: what negative effects might arise if someone else got the domain and started using it in a way that created confusion among users or even hurt your reputation? Owning the .com yourself might prevent a lot of problems. The defensive benefits would be hard to measure (how to calculate the value of heading off a problem before it happens?), but it would be something else in favor of buying the domain.
Last thought for now: if you ever wanted to sell the business, owning the .com of the company name would make the acquisition more attractive to potential buyers.
.com is unused and the owner simply does not respond to anything!
They're 2 letters, 2 letters as in "aabb" and actually noticeably spell a very well known English noun but with one extra letter. I don't know if that makes sense, just think of "off" and "ooff"!
Therefore I would say that $10-15k would have to be very reasonable for a recognisable name and to put it into perspective I sold an 8 letter noun for $160,000.00 a few months ago...so, do you want ten of those? :-)