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IsItLowT.com - The Risks Of Using Quirky Or "Question" Domains For TV Promotions Such As A "Low Testosterone" Promotion
When a company's promotional domain asks a question will it be ready for other domains to answer
Webwork




msg:4200537
 3:43 pm on Sep 11, 2010 (gmt 0)

I just saw a new "men's product" promotion on TV. [isitlowt.com ]IsItLowT.com?

Building a new brand around a website name that "asks a question" exposes the branding process to a risk, peculiar to the Web and domains, a risk that I'll call "domains that answer" (the question).

Domains that answer can be satirical sites, pron sites and even innocent bystanders.

My favorite (unintended?) response to the "it it low" domain question => [itslow.com...]

Do you think the "it's low dot com" guy wants to be associated with low testosterone?

Domain based promotional campaign strategy doesn't end with registering the clever name of the principal promtional website. If a simple question - and related website/domains - will form the core of the promotion then the simple-direct and simple-silly "domain answers" should be rounded up, re-directed, etc. . . before the responding domains are used to launch a viral campaign that satirizes and eviscerates "the brand".

Question: What do you think of a competing company registering an "answering domain" to (covertly?) launch a parody of the new brand?

 

bwnbwn




msg:4203462
 8:01 pm on Sep 17, 2010 (gmt 0)

Web what your thinking is a good idea and nothing at all wrong with doing it. Makes sense can draw quite a bit of traffic from the advertising domain and could make ya quite a bit of money.

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