| 3:40 pm on Apr 24, 2010 (gmt 0)|
Any ranking hiccups from switching would be temporary, while the new domain with better wording would have those advantages forever.
In my opinion, you'd be wise to grab the domain name while it's available even if you take your time deciding how best to make use of it.
| 10:26 pm on Apr 24, 2010 (gmt 0)|
If you do it, don't roll out the redesign at the same time as the new domain. Separate them by a few months so you can better trouble shoot problems if/when they come up.
5 figures seems like a lot for a 3 word domain that expired and was reregisted. I would talk them down. Did they approach you? If so, definitely talk them down to low 4 figures. They have only invested about 50 bucks in the domain tops. And they might already know that you are the perfect buyer for it.
| 8:07 pm on Apr 26, 2010 (gmt 0)|
do it. You may lose rankings in the short term, but in 5 years you will be glad you did it - it will also add a lot of value to any potential sale of your business down the road -
| 5:53 am on Apr 28, 2010 (gmt 0)|
My advice is don't do it.
But it also depends where your traffic comes from. If it's mainly from the SERPS then definitely don't do it unless you have solid information that a domain name affects your ranking in the long term.
But if your traffic comes from other sources then maybe you should buy it. Another possibility (like escrow.com I believe) is to lease it.
| 8:28 am on Apr 28, 2010 (gmt 0)|
Thanks for your opinions. The traffic is mainly from SERPs and I don't think the new domain name would have a massive impact on ranking because of keywords in it - it's more about branding really.
| 6:45 pm on May 3, 2010 (gmt 0)|
With current Google changes you might see a traffic dip of several months or more.
It is absolutely vital to redirect old URLs to new in order to preserve at least some of the traffic while the new site gets indexed.