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Will .Com always be king?
workingNOMAD




msg:4069700
 11:44 am on Jan 28, 2010 (gmt 0)

Simple question really.

There seems to be a lot of new TLDs planned for the near future and I can see some of the older ones that have had their critics (.biz, .info etc) becoming more established and accepted over time.

So will .Com always be No.1?

 

HuskyPup




msg:4069705
 11:56 am on Jan 28, 2010 (gmt 0)

So will .Com always be No.1?

We've discussed this a few times with opinions varying depending where one is located in the world.

I would say the general consensus of opinion is that for the US and most probably international market .com will remain king however it is a fact now that many ccTLDs are much more popular than .com, we'll use Germany, Netherlands, Italy , France and I believe the UK as examples, and in some other countries such as China and especially India their own extensions are doing well.

I haven't seen recent figures for Russia and former Eastern Bloc countries however I do get a lot of enquiries from that region and they are 90% in the own country's extension.

FWIW when I build new sites for clients these days in the UK I always tell them to use .co.uk but also to get the .com if available and possibly the .eu depending on their business plans.

I'm sure jmcc will be along shortly with his stats!

workingNOMAD




msg:4069710
 12:17 pm on Jan 28, 2010 (gmt 0)

I build websites mainly targeting the UK market and will always try and buy the .uk first then .com secondly (nice to have).

I always think far ahead and wonder what will happen to .uk when it eventually breaks up and Scotland, Wales, NI and England are politically separate, but that's another discussion!

sem4u




msg:4069712
 12:26 pm on Jan 28, 2010 (gmt 0)

I live and work in the UK so I always try and get the .com and .co.uk versions of domain names. .com is still the most recognised TLD in the USA and UK. However, I have noticed quite recently a lot of .tv domains being promoted (on TV usually), so these could become really quite popular soon. .eu does not seem to be used much and it will probably die a death, or just be a holding site to redirect visitors to the appropriate European country site.

HuskyPup




msg:4069751
 1:31 pm on Jan 28, 2010 (gmt 0)

.eu does not seem to be used much and it will probably die a death

jmcc has the figures on .eu renewals, the UK does not seem to have taken .eu to its bossom (surprise, surprise) but I can assure you that its use in mainland Europe is noticeable and I have one well-developed .eu site that does extremely well.

If you want to see an international business .eu site try black and decker .eu ... ok, I know not all businesses are not this big and do note that the country-specific sites are all in their own ccTLDs, however this is a good example for anyone looking how to effectively use a brand protection purchase rather than just park it.

jmccormac




msg:4069925
 5:24 pm on Jan 28, 2010 (gmt 0)

We've discussed this a few times with opinions varying depending where one is located in the world.

I would say the general consensus of opinion is that for the US and most probably international market .com will remain king however it is a fact now that many ccTLDs are much more popular than .com, we'll use Germany, Netherlands, Italy , France and I believe the UK as examples, and in some other countries such as China and especially India their own extensions are doing well.

I haven't seen recent figures for Russia and former Eastern Bloc countries however I do get a lot of enquiries from that region and they are 90% in the own country's extension.

Most of what I see confirms what HuskyPup said above. I updated the ccTLD Domain Name Counts 2009 for 37 ccTLDs (I can't post the URL because of the forum charter rules.) the other day and it the growth of ccTLD domains is steadier than that of the gTLDs. The figure for .ru at the end of December 2009 was 2,546,972. The figure for .su was 93,173. The figure for .pl was 1,654,600. The figure for .cz was 629,307.

The .com is globally the top TLD but when it is broken down over distinct country level markets, it is not quite the player it used to be in the early 2000s. There is a definite trend towards ccTLDs in some markets. The effect is more pronounced with the third choice TLDs (info/biz/etc) being less of a must have for new registrants.

Regards...jmcc

mack




msg:4069932
 5:34 pm on Jan 28, 2010 (gmt 0)

I have noticed quite recently a lot of .tv domains being promoted (on TV usually)

I think a lot of companies do this for tracking reasons. If they just pointed them to the main site, they would have no way of gauging the success of the TV ad. If the .TV is not marketed in any other way, then more or less all of the traffic is a result of the ad.

Mack.

creative craig




msg:4069941
 5:53 pm on Jan 28, 2010 (gmt 0)

In South Africa the large majority of sites use the local .co.za, I would say that it is more popular than .com down here.

jmccormac




msg:4069942
 5:54 pm on Jan 28, 2010 (gmt 0)

jmcc has the figures on .eu renewals, the UK does not seem to have taken .eu to its bossom (surprise, surprise) but I can assure you that its use in mainland Europe is noticeable and I have one well-developed .eu site that does extremely well.
The .eu is effectively dead in the UK and Ireland. I ran an analysis of all Irish hosted domains and their websites and it covered approximately 7.5K .eu domains (identified and strangely consistent with Eurid's own figure for Irish .eu registrars). The usage of the .eu websites (active/redirected/parked/holding/dead) was the same as .biz gTLD. It just isn't really used. Ireland and the UK have artificially inflated .eu registration figures due to cyberwarehousing operatings using Irish and UK front companies to hoard .eu domains. The mess that Eurid and the European Commission made of .eu could take as long as ten years to filter out of the system. There is noticable .eu advertising on some television channels but it is largely EU food safety and other nanny-state stuff and it is ignored. In Ireland, most people would be unaware that .eu even exists as the most recognised TLDs are .ie (Ireland), .uk (UK) and .com and to a lesser historical extent, .net and .org. The .info gets a bit of use but the adjacent markets effect means that the biggest non-Irish ccTLD in Ireland is not .eu but rather .uk (I've identified approximately 10K .co.uk domains on Irish hosters).

In terms of mainland EU usage, the .eu is a poor competitor to the local ccTLDs and .com TLDs. (While 3 M registrations sounds great, breaking it down over the constituent EU country-level markets shows that it is far from a great success.) For most EU countries, the registration footprint would be around a tenth of the ccTLD and would probably be on a par with .net and .org figures. Where the .eu ccTLD is useful is as a transnational website/portal that can be used as a portal to redirect users to the local ccTLD website. But in terms of pure play, it just hasn't been used for any major venture since it launched. A lot of the activity in .eu now would be businesses grabbing the .eu variant of their domain where possible and Eastern European EU countries replacing .com registrations with .eu registrations. The feedback from hosters and registrars is that .eu is a very hard sell even with special offer prices.

Regards...jmcc

workingNOMAD




msg:4071827
 11:07 am on Feb 1, 2010 (gmt 0)

I have never been excited about .eu - I mean it doesn't even cover a whole continent like .asia due to a number of countries not being in the .eu but on the continent itself.

Therefore I only see it as useful for the actual EU organisation thats based in Brussels.

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