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Opinions on the .pro

 8:25 am on Jan 23, 2010 (gmt 0)

I've recently bought a few .pro domains and was wondering what everyone's thoughts were on the extension. For example, what do you think about its ranking potential compared to the .coms and others or any opinions on its short and long term value in the aftermarket, or any thoughts on it really.



 1:23 pm on Jan 23, 2010 (gmt 0)

Hello 40cooper. Welcome to WebmasterWorld and its Domain Names forum.

Aftermarket for .pro? I don't know a single pro-fessional that actually uses a .pro domain for their business. How many do you know?

Based on that one observation I somewhat doubt there will ever be a vital/viable aftermarket . . but, ya never know . . maybe there's a vast underground of professionals quiety building .pro sites in their basements and garages . . .


 5:27 pm on Jan 23, 2010 (gmt 0)

Minimal prospect at the moment. Basically .pro was meant to fill a market niche that was not being filled by ccTLDs (country code TLDs like .de and .uk) at the time it was launched. The problem for .pro is that it has completely lost out to ccTLDs. The most important thing for a professional is identification with their market and the ccTLD extensions are ideal for that (moreso than the .com or any other gTLD). There are still some true believers who think that .pro domains are worth a lot of money but with approximately 41K .pro domains registered, it is very much a backwater gTLD and most web users would not have heard of it.



 9:06 pm on Jan 23, 2010 (gmt 0)

"maybe there's a vast underground of professionals quiety building .pro sites in their basements and garages . . ." lol, good one. And thanks for the welcome. I guess seeing such decent sales results from such a relatively unknown extension has made me optimistic. I had read somewhere that the .pro could compete with the .com on a serp basis. Speculation of course, but that's why I was looking for opinions. There is a website that lists reg'd .pros and sales prices and the like but I'm not sure if I'm allowed to post such a link here.


 9:36 pm on Jan 23, 2010 (gmt 0)

So far as we know, the .tld does not carry any inherent advantage or disadvantage. The ranking potential of a .pro site (or any other .tld) would depend entirely on what the owner did to develop and promote it.

Having a keyword in the domain name might convey a slight advantage but even so, the owner would have to do the right things with it.


 4:03 pm on Jan 24, 2010 (gmt 0)

I tend to agree with buckworks for SEO purposes and insofar as values are concerned I'm with Webwork, according to Wikipedia:

As of January 2010, the domains may be registered through 34 accredited domain registrars. The number of registered domains was approximately 36,000 with the majority of domains in the United States (51%), followed by France (20%) and Germany (4%).

Doesn't look that popular does it?


 3:57 am on Jan 25, 2010 (gmt 0)

You're right, surely not winning popularity contests yet. Poor promotion, though the reg's have gone up steadily every month of about a thousand or so. The thing I read about the serps was more directed at the thought of there not being as much spam competition compared to the .coms and others because it is more difficult to reg, not necessarily the seo aspect of it. Not sure I completely agree with that though. There are some nice, developed sites however. Personally, I like the extension and hope it catches fire. :D


 7:39 am on Jan 25, 2010 (gmt 0)

Could anyone please be so kind to tell me 'what does dot pro stand for?'i have never registered this kind of domain name. Thanks.


 1:45 pm on Jan 25, 2010 (gmt 0)

A lovely old fashioned distinction between "professionals" and those in "trade". It might work if TLDs were restricted to the "correct" type of user.
.com? Are you selling things? fine, offering professional services? go away and get a .pro! Without such restrictions new TLDs are pretty pointless.

With hindsight perhaps we should have gone that way to begin with so that you know a business will always be a .com, a "not for profit" always a .org etc, but its a bit late for that now.


 1:46 pm on Jan 25, 2010 (gmt 0)

Todayisp, your question nicely sums up .pro's plight: Just what does .pro "stand for"?

According to the registry it was supposed to be "the mark" of a professional.

From what I can see on the Web millions of professionals could care less about distinguishing themselves "by a gTLD". They would rather distinguish themselves by their really important credentials: education, years of experience, associations, etc.

.pro is .nonsense. Another money making grab. Another brilliant . . cough, cough . . misadventure of marketing.

OBTW, welcome to WebmasterWorld Todayisp.


 2:17 pm on Jan 25, 2010 (gmt 0)

Who Can Register a .PRO Domain Name?

.PRO is an exclusive top-level domain reserved for use exclusively by licensed business and service professionals and entities internationally. All applicants meeting the following qualifications may register a .PRO domain name:

* Provides professional services
* Admitted to or licensed by a government certification body or jurisdictional licensing entity recognized by a governmental body that regularly verifies the accuracy of its data
* In good standing with the licensing authority

In addition, registrants will be asked to provide the following information related to their professional eligibility:

* Identification
* Contact information
* Profession-specific information such as license number



man in poland

 9:02 pm on Jan 25, 2010 (gmt 0)

I'm sorry, but .pro is a joke top level domain. In many parts of the world, 'pro' is short for a lady of the night (If you get what I mean). You just need to add an additional 7 letters, the last three of which are 'ute' and you'll understand where this is leading. I can think of tons of pxxn - related sites which will love this tld. No thanks.


 11:04 pm on Jan 25, 2010 (gmt 0)

if you look at it as just another GTLD (not a country TLD), then there are numerous keyword .pro's which are unregistered , or which are being offered for resale on domain forums at fairly cheap prices.

the extension has a good sound to it.


 1:23 am on Jan 26, 2010 (gmt 0)

For every rust bucket, clunker or sow's ear there is a visionary who can see the beauty beneath or within. :P

With .pro I just see a rusty bucket . . with holes in it . . that was used for hauling toxic waste . . ;)


 1:32 am on Jan 26, 2010 (gmt 0)

I may regret saying this...but .pro is prointless!


 4:16 am on Jan 26, 2010 (gmt 0)

Nyuk! Nyuk! Nyuk!

.Pronounced N-yuk.


 3:01 pm on Jan 27, 2010 (gmt 0)

I've never tried it. I still think that .coms are the good ones.


 4:56 pm on Jan 27, 2010 (gmt 0)

interesting... I just did a few WhoIs searches on a few popular keywords and all were taken.

a specific keyword.pro Registered in Jun 2004 ? So .pro has been out for a while. hmmmm... and why wasnt I aware of it? ;)

Regardless of TLD's and how stupid some sound I think people just snatch the good keywords and park them immediately. Im wondering whats gonna happen once anyTLD comes out!

[edited by: dailypress at 5:01 pm (utc) on Jan. 27, 2010]


 5:00 pm on Jan 27, 2010 (gmt 0)

>The thing I read about the serps was more directed at the thought of there not being as much spam competition compared to the .coms and others because it is more difficult to reg, not necessarily the seo aspect of it. Not sure I completely agree with that though.

You might just be right. Somewhere I read something about... oh, yes. "I've recently bought a few .pro domains and..."


 5:28 pm on Jan 27, 2010 (gmt 0)

The market has spoken, IMO they have been a failure.

.pro also sounds as bragging. Imagine dclawyer.pro and 'I'm a pro' notion :)


 5:39 pm on Jan 27, 2010 (gmt 0)

The only use for pro is for cool word ending with "pro", for which dictionary suggest that there are only 3:




 5:39 pm on Jan 27, 2010 (gmt 0)

Maybe something like re.pro/gram :)


 5:58 pm on Jan 27, 2010 (gmt 0)

It may be a waste of time logically but will something like widget.pro rank better if your site is about widgets.

I desperately hope so because all those domain squatters will eventually get the message, every little helps.


 8:04 pm on Jan 27, 2010 (gmt 0)

I see mostly .con's about .pro

Seriously, if they actually checked the licensing and only allowed .pro domains to remain in effect as long as the license was in effect and in good standing, then it would have value like the ultimate BBB.

If you screwed over clients your .pro site would vaporize.


 9:01 pm on Jan 27, 2010 (gmt 0)

The .pro TLD is a classic dot.bomb era idea. It even made the first year business school mistake when quantifying its potential market. It claimed that the .com TLD had n registrations so therefore it could get n/x percent of that market. At the time, most ccTLD registries were run by universities and people who hadn't much of a clue about business and it seemed that there was a good market niche for this kind of TLD. There was but it was a time limited market. The TLD launched and then the whole dot.bomb collapse happened. It never really recovered from this and all the time, the ccTLDs were growing.

A lot of the growth in .pro would, I think, be driven by domain speculation (the keyword domains being registered and then parked). The problem with direct navigation is that it requires people to type the website url into the browser address bar thinking that such a site exists. That type-in is generally .com or in ccTLD dominant countries, that country's ccTLD. The .pro domains have to rely on appearance in search engine results. That might work but the hard part is getting the site noticed.

The enforcement of registration conditions might have been a good idea but without it, it in the same situation as .biz but without that gTLD's figures.



 10:57 pm on Jan 27, 2010 (gmt 0)

Google shows 114,000 domains indexed from the .pro TLD.

I don't think I've ever landed on a .pro site nor have I ever seen a .pro TLD in print or being promoted anywhere. Honestly, I had forgotten all about that TLD.


 6:04 am on Jan 28, 2010 (gmt 0)

.com is the standard, .pro domain names which I've never seen like so many of us just look weird. Until the Web runs out of the .com TLDs .com will remain the standard.

As for ranking Google SE and your visitors could careless what your TLD is. As long as your website provides valuable information they will link to your website and Google will index it without issue.

Good luck with your new website!


 11:45 am on Jan 28, 2010 (gmt 0)

If you build a dot anything you'd better own the dot com version else you risk losing a substantial part of your type-in traffic and/or confusing your new visitors.

I'm not one for clubs. I'd choose a dot com to AVOID such controlling behavior from the powers that wish to regulate this.

Then again i'm still miffed that I can't buy a razor at my local mall without a secret shelf camera taking my picture and then tracking me with an rfid device to make sure i pay. If you like the idea of belonging to a club however by all means go .pro


 12:03 pm on Jan 28, 2010 (gmt 0)

As for ranking Google SE and your visitors could careless what your TLD is.

And therein you are wrong, Google does care and if you would care to check any Google.non.com you will find that it ranks .com v ccTLDs completely differently because Google checks extensions and where the business is located, e.g. my regional example.in outranks my example.com in Google.co.in for exactly the same keyword phrase whereas in Google.com it has been #1 since the beginning of time:-)


 12:50 pm on Jan 28, 2010 (gmt 0)

I agree with HuskyPup. I have noted the same for our campaigns.
Anything else but .com and your country's TLD is simply a loss of time; for SEO anyways.

This 31 message thread spans 2 pages: 31 ( [1] 2 > >
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