What do I expect from someone calling themselves a "Domain Broker"?
NOT an email that beginning . . "Dear ~Webby,".
You don't know me. We're not (yet) chummy. You're not my friend, bud, pal. You're an employee of a business, a person acting on behalf of a sizeable employer . . and a client, attempting to initiate an unsolicited business transaction. You think you're going to take me off my game by schoozing me? Sorry. FAIL.
Try "Dear Mr. Webwork". Negotiation is hardball. Show respect.
Don't send me an email beginning "My name is Blah-Blah. I'm a Domain Name Broker with Blah-Blan – the "award-winning", "world's leading", blah blah blah.
IF you did even the slightest preparatory work you could easily infer that I know about BlahBlah, Inc. Form mail = FAIL.
IF you're calling yourself a professional - a Domain Broker - show that you have researched who you are attempting to negotiate a deal with. It shows that you are making a real effort - a real investment - in attempting to craft a deal for your client.
Does the following (paraphrase), coming from a so-called Domain Broker, convey intelligence? "The domain name EXAMPLE.COM appears to be registered to you. . please confirm that you are still the registrant of this domain. . ..
IF today's WhoIs search/record indicates "Registrant = Webwork" then guess what?
I also love to be told ". . WE charge a XX% seller’s commission (which is deducted from any offer that is made) . . "
Hmmmmm . . I guess that means your lowball offer isn't the final insult? Now I have to also agree to pay you for making the insult? :P
If you're cold calling me, making a shot in the dark offer, try this: "As a broker we customarily charge a commission of XX% for our services. Responsibility for this commission is subject to the party's agreement, but we will not disclose our principal's identity unless and until one party or both agree to the commission."
There's more to address but let me stop here and ask: What would you expect from someone claiming to act as a Domain Broker?
What should a so-called Domain Broker do "as a Domain Broker" to justify their fee?
Anyone out there ever successfully use a broker or close a deal for one of your domain due to the involvement of a broker?
Can anyone call themselves a "Domain Broker"? What's the standard of care and conduct? The duty? Just make it up . . ?
[edited by: Webwork at 12:55 pm (utc) on Jan. 20, 2010]