Obviously, if it's a person's name, then they are looking for info about such person.
Equally obviously, almost any attempt to profit off another person's name can get you in trouble.
I'd say you bought yourself nothing but trouble, unless you are prepared to build a "fan site" that makes no attempt to profit. Clearly that's not what you're about: "how i can turn this traffic into money".
Sorry, but I don't see any way for us to offer legitimate help.