i am from europe and i have a question with regards to the domain name that we should use for a new website targeting the US market - I will use "company" as our company name in this example. the company website company.com cannot be used for the US website, since this is our "international" domain, kind of a worldwide international presentation of our company.
so for the US market basically we have two options:
1) www.company.us or 2) www.company-usa.com
some people argue that a .com domain is always better in the US, some say that company.us is best for the US.
I would really appreciate everyones comment on this one - what do you guys think?
I've been gobblng them up lately, especially since they're at a discounted rate.
For one thing, I'm finding phrases that I can use in click ad campaigns - phrases which aren't remotely available as a .com ... I'm not talking about spammy domain names that are just a bunch of keywords linked by hyphens - I'm talking about great phrases that are natural search terms.
Also, I'm finding that 3 and 4-letter .us domains that are *perfect* for Twitter. I don't like that "bit.ly" mangled URL which reveals nothing of the destination... I'd rather have a short, meaningful .US domain with a descriptive URL. Examples: bit.ly/g12345 ****.us/widgets [both URLs purposely non-functional]
That being said, next year when I have to renew at the normal rate I suppose I'll need to reassess the usefulness of each. I doubt that I'll renew them all when the time comes.
Msg#: 3956615 posted 8:12 am on Aug 7, 2009 (gmt 0)
The bottom line is that whatever extension you use, a proportion of your visitors will just naturally type in .com so if you ever get a reasonable amount of traffic youll always lose some to the dot com.
Msg#: 3956615 posted 3:44 pm on Aug 10, 2009 (gmt 0)
A .us is about as appealing as a .info tld.
To whom? You or Joe Public?
I wonder why the US are not as patriotic to .us as many other countries are such as .de .nl etc? After all .com is derived from commercial and therefore is not country specific, surely US companies wishing to promote themselves as such could possibly derive more recognition or is .com engraved deep into the psyche of many in the US now that they deem it their own?