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Domain Names Forum

This 32 message thread spans 2 pages: 32 ( [1] 2 > >     
2008 Domain Strategy - Time to Let Them Expire!
Is it time to clean house? Is it time to go shopping at yardsales?
2lame2rank




msg:3663817
 8:01 pm on May 31, 2008 (gmt 0)

I have bought a lot of domains over the last few years, some good ones (geographical domains mostly), but some bad ones too.

My aim for this year is to end up with less domains than at the start of the year. I am looking very carefully at the real long-term value of the domains, and getting rid of bad ones with no sentimentality!

I will let go anything which fits in these categories:

- "branding" domains - like the "Flickr" and similar, they have no intrinsic value and they are not saleable - anyone will pick up a different unregistered domain instead. Unless I have a concrete plan for building a site, I will let them all expire

- anything not .com where the .com is a genuine website not owned by me - if I develop, I get legal action at worst or at best I lose too much traffic to the .com

- the .net and .org of any marginal-value .com that I already own. There is a limit to defensive registration.

- .ws, .cc - and all of their ilk. Enough already, these are all total worthless failures. Nuke them all! Must have been drunk when I bought those!

- low-value domains that are not paying their keep via type-ins. Less than $15 annual revenue and no long-term potential, I'll let some other sucker pay for the domain renewal thanks!

- domain typos of other known sites - I really do not want to be in that business.

- sentimental value. Yes, those that you thought were special, but they are not. Clever names that are useless, cute stuff that is not paying its way. Bye bye, it's recession time, they are not worth the management time.

So is anyone else clearing out the junk, or do you always hang on to everything you buy?

 

Webwork




msg:3663892
 11:05 pm on May 31, 2008 (gmt 0)

Junk? Junk?

What junk? I don't see any junk in my portfolio. NOoooooo. :-P

Ya, a bit of pruning is a good idea. I just set about 50 to "not renew" this past week.

What's interesting is that one man's / woman's junk is often another's eager/easy pickins. Every time I check a domain that I've dropped I discover that someone has registered it, picked it up at auction, etc.

I don't drop domains because they're palpably bad. I'll let a dozen drop so I have room for 1 or 2 replacements. ;)

[edited by: Webwork at 1:25 pm (utc) on June 1, 2008]

Visit Thailand




msg:3663923
 12:21 am on Jun 1, 2008 (gmt 0)

Yes, I started this last year. I only have .nets if I also have the .com so that is not an issue but I am letting go of some of the domains though.

What I am about to do is learn more about selling them. I have no idea about online auctions etc so I plan to start reading up on that.

2lame2rank




msg:3663937
 1:07 am on Jun 1, 2008 (gmt 0)

a bit of pruning is a good idea

I'd be interested in hearing your criteria for pruning. I know the .com will all be taken by the tasters, but so be it. I don't think they touch the .net or .org so much.

It's all real-estate, but sometimes we can fall for our own hype - and keep hold of marginal domains that simply don't pay their way. But the writing's on the wall when you stick them on sedo and your earnings struggle to hit a dollar. These are the bulk of what I'm dropping.

syber




msg:3663990
 3:01 am on Jun 1, 2008 (gmt 0)

Don't be too hasty. I was ready to let a six letter nonsense domain expire when someone offered me $4,000 for it.

One domain like that will pay for a lot of dogs.

Laker




msg:3664053
 5:55 am on Jun 1, 2008 (gmt 0)

One strategy could be to park your domains with an auction house, then list them for sale for $10 each or $25 or $50 ...

There's one auction site with a 4 letter .com name, (begins with the letter "s", and ends in a vowel ;-) that doesn't charge a minimum commission if the domain is parked with them -- you only pay a flat 10% commission (sell for ten bucks, pay one buck).

So a couple/few months before expiration, you could park those domains there ... and maybe recoup a few bucks. ($29.95 "sale" price x 25 domains = almost $750 ... less 10% = $675 ... or enough to buy a Starbucks-a-day for 135 days -- OR it would pay the one-year renewal fees for nearly 70 of your active domains ;-)

Your low price will (could) be less than what anyone can purchase them for on the secondary market when they become available ... and this way, those dollars are going in your pocket!

And, if no one buys, let them expire (but do delete them from your listings) ...

[edited by: Laker at 5:58 am (utc) on June 1, 2008]

Marcia




msg:3664102
 8:01 am on Jun 1, 2008 (gmt 0)

I just renewed several and half of them shouldn't have been. I had plans for all, but for a few have lost my appetite for doing that kind of stuff.

creeking




msg:3664104
 8:06 am on Jun 1, 2008 (gmt 0)

on the domain boards, offer up a couple dozen dogs in trade for a single decent/ok/fair domain. see what gets offered. :)

MamaDawg




msg:3664141
 10:44 am on Jun 1, 2008 (gmt 0)

I've been "pruning" too -

I'm not too hasty to get rid of names just because they're not earning their keep while parked, mostly because I've had "surprise" offers and sales of a number of those. If I think it has commercial interest or I have plans for it, it stays. I'm quicker to drop names that are not .com's.

A few times I've tried listing names I plan to drop for low sale prices in domain forums. Sometimes I sell a few, but most go untouched ...only to be picked up later from an online auction or backorder service for MORE than I was asking for them! Now I mostly just let them drop.

BTW, if you're testing the waters on a domain's earning power, I recommend trying various parking services before giving up on it.

[edited by: MamaDawg at 10:45 am (utc) on June 1, 2008]

Swanny007




msg:3664271
 4:05 pm on Jun 1, 2008 (gmt 0)

I have been letting some domains expire this year as well. I'm spread too thin on my web projects and unless the domain directly relates to my niche I consider dropping the domain. I've let a few go and I have a bunch more set to manual renew that I won't be renewing.

Webwork




msg:3664273
 4:11 pm on Jun 1, 2008 (gmt 0)

Hmmmm, with all this talk about dropping I would think that I'd see an uptick in the listings in the "low hanging fruit category" and that, at the same time, I'd see the smarter money aggressively picking up that fruit. I've been seeing some movement but not much acceleration.

When the 1999-2000 "dot com bubble" burst, and the loss of faith set in rather deeply in late 2002 and 2003, I went on a bit of a buying frenzy which has worked out rather nicely.

Truly, in down economies, one man's / woman's yardsale is another's opportunity to pick up some bargains. I suspect I won't be buying (much) in the low fruit aftermarket but that doesn't mean I won't "take a peek" every now and then.

In my book the best approach is to bulk list all your toss-offs at the various places that allow this (not here) and to set a very low sale price and a bulk price for the whole lot. Make the sale conditional: The whole lot - or a "better subset" - will be available for 48 hours, for a bulk purchase price, and if the whole lot doesn't sell during that time then the folks who offered to pay for individual domains (1 set price for all/each, with a few variations) will get the domains based upon a time stamp of their offers on individual domains.

[edited by: Webwork at 4:31 pm (utc) on June 1, 2008]

maximillianos




msg:3665047
 6:10 pm on Jun 2, 2008 (gmt 0)

I've been letting a lot drop lately. Just hanging on to the small list of names I may actually do something with in the foreseeable future. If I don't have any idea what I'm going to do with one, it is going out the door.

I realize my time is only getting more limited, and I cannot make 100 sites successful. I need to focus my energy on making 3-5 sites successful. And even that is extremely difficult.

Clark




msg:3665075
 6:38 pm on Jun 2, 2008 (gmt 0)

I've let some drop in the past but mostly keeping them. I have a 3 letter domain that is soundalike to an internet thingie... but it uses the number 1 for the letter i and is a .net...

Not as good as .com but maybe it will be worth something...actually I wonder what it's worth right now...hmmm..

netmeg




msg:3665106
 7:06 pm on Jun 2, 2008 (gmt 0)

I'm going to let a handful drop that I bought before I finalized my strategies and criteria last year, but most of them are geo-targeted and/or keyword-heavy dot-coms in niches that I'm convinced will be in demand in the near future, so I can hang on for a while. Plus the renewal fees help minimize the taxes I have to pay on my adsense income (ork ork)

dbar




msg:3665140
 7:40 pm on Jun 2, 2008 (gmt 0)

What about parked domains they make say $20 a year, $50 and year, etc.. off a little traffic. I wouldn't let them drop because they cover their costs, but I may want to sell them to clean things up. But what are domains like that worth (with generic names based on search phrases of a commercial nature)?

I'm thinking of doing that now, but have no ideas what to ask or accept as a reasonable offer. In my mind some of them could/should be worth much more then they earn because they can be developed into good sites. Any ideas?

Webwork




msg:3665177
 8:22 pm on Jun 2, 2008 (gmt 0)

Pricing for domains with traffic starts with an analysis of that traffic (Is it, in fact, "pure" type-in? Where is the traffic originating from? Etc.) and whether the traffic is likely to grow in volume (Emerging technology) and grow in value (More advertisers can be expected to bid as time passes). Pick your multiple based upon these factors. 3-12Xs annual revenue + for traffic value alone.

Other factors are too numerous to mention and that's really not what this thread is about. (Start a new thread if you wish to delve further into how to price a domain and look at the Domain Forum Library and back threads for more tips.)

Interesting question: IF you are seeing depressed PPC revenue for your domains is it an indication of "the future" or is it just a bump in the economic highway? In other words, do you sell based upon the depressed revenue numbers or do you hold out for a recovery and then sell?

For domains that "have a future" and whose revenue is covering current renewal costs I would sell based upon depressed numbers.

idolw




msg:3665191
 8:36 pm on Jun 2, 2008 (gmt 0)

if there is page rank I take them all. another $10 and I have a site with 2-3 short texts close to my main sites' topic. once indexed links to my main sites' big articles show up on these. So that makes $6 per link in the first and $3 per link in the next years.

whatson




msg:3665346
 11:40 pm on Jun 2, 2008 (gmt 0)

How many domains do most of you have? I only have about 10, and I wouldnt even begin to think about letting any of them expire.

2lame2rank




msg:3665358
 12:03 am on Jun 3, 2008 (gmt 0)

Thank you to everyone who has commented so far! I see that I'm not the only one getting rid of excess low-quality domains. Basically, I need to be sure that there is intrinsic long-term value - it was all a land-grab in the earlier days, for me like many others.

I think with the tasters there's no point trying to compete on sheer volume, so hand-picking is vital. I can do much better dumping the chaff and concentrating on where the quality is.

One strategy could be to park your domains with an auction house, then list them for sale for $10 each or $25 or $50

Everything is currently parked at an auction site and marked for sale with no reserve price. I've got one or two visitors checking them out, but no offers or sales. I'm not surprised, really.

Don't be too hasty. I was ready to let a six letter nonsense domain expire when someone offered me $4,000 for it.

This is "lottery ticket" thinking, what you say may be true in a few circumstances, but I have lower expectations!

cowan5




msg:3665359
 12:07 am on Jun 3, 2008 (gmt 0)

How do you make money off a parked domain ? do you park your domains with some company that offers advertisement on your parking page ? or just make up some small site with some ads on it ?

Laker




msg:3665386
 12:54 am on Jun 3, 2008 (gmt 0)

Everything is currently parked at an auction site and marked for sale with no reserve price. I've got one or two visitors checking them out, but no offers or sales. I'm not surprised, really.

Ahhh, but what I'm suggesting is that you set a (low) price on those domains you are going to let expire.

The auction house I have in mind lets me search for domains from USD $1.00 - $300 (and further sort that result list "by price").

That is where those looking for "low hanging fruit" are going to look. I don't think having a "no reserve" is enough to be a successful strategy to try to "blow out" domains you are going to let expire.

Import Export




msg:3665448
 2:51 am on Jun 3, 2008 (gmt 0)

At some point its good to re-evaluate the portfolio. This week I also let 100 expire. Good old GoDaddy calling daily to ask if I'm "sure" I want to let them go. Just making room for the amazing new ones to come this year!

davidge




msg:3665594
 9:22 am on Jun 3, 2008 (gmt 0)

Hi 2lame2rank,

Why don't you have an auction and get rid of them for ANYTHING. star the bidding at $1 and sell them all. Cut your losses but don't just throw them away.

You can even sell the domains in bundles! Sell 10 at a time starting at $1 per bundle. Have fun with it.

Ps. Charge extra for transfer fees of course.

Dave

aleksl




msg:3665946
 5:57 pm on Jun 3, 2008 (gmt 0)

Everything is currently parked at an auction site and marked for sale with no reserve price. I've got one or two visitors checking them out, but no offers or sales.

See what Laker says.

I don't even bother making offers for these anymore, unless I REALLY think I could use it. Seriously, folks, if you want to get rid of domains for low price, for god's sake, set a selling price!

I'd rather pay $25 then spend hours making offers and in mostly pointless negotiations.

2lame2rank




msg:3666294
 1:45 am on Jun 4, 2008 (gmt 0)

if you want to get rid of domains for low price, for god's sake, set a selling price!

I just wanted to say thank you for this, I clearly had not thought this through well. You suggestions makes perfect sense now you mention it - I have this implemented as of now!

trader




msg:3666361
 4:40 am on Jun 4, 2008 (gmt 0)

Every time I check a domain that I've dropped I discover that someone has registered it, picked it up at auction, etc.

Same here. I actually renew many domains which don't come anywhere close to paying their keep (even ones with almost zero income or traffic) only because I hate to see them picked up on the drop, or worry about missing the value in the name (rarely valid) which someone else could then take advanage of.

Almost every name I let expure gets grabbed by someone, often a big player like NameAdmin or BuyDomains, etc. Odd thing is they are almost impossible to sell no matter how low they are priced yet someone will often buy it at auction for $60 or hundreds of $.

It is surprising why so many players mysteriously see value in our bad domains, which I do not understand. Anyone know why this happens so much?

dogboy




msg:3668589
 3:46 pm on Jun 6, 2008 (gmt 0)

I recently had someone tell me they sold a domain at godaddy (listed in the additional names, below the main results.) Anyone try selling names there? At least it's targeted traffic...

The problem in this area is there should just be an option in every registrars admin panel that would allow you to check off that you are willing to sell the domain, at a certain price, for a flat commission to the registrar that sells it... then the registrars that want to offer 'resales' could opt-in and offer your names, using their API to do the lookups.... or however it works. Not only would the registrars get the new transfer fee, but they could take a cut of the action as well, which in most cases would be worth more than their profit on the registration.

...or something like that:) I just think it should be built into the system, not at the control of individual companies, because the information is fragmented. imo, names that are offered for resale should be tagged and tossed back in the pool of 'available' names, because they are just that: available. They just have a surcharge.

webjourneyman




msg:3671173
 1:09 pm on Jun 10, 2008 (gmt 0)

Odd thing is they are almost impossible to sell no matter how low they are priced yet someone will often buy it at auction for $60 or hundreds of $.

It suggests that the buyers are seeing value in the auction. Suppose the sellers touched a gambling nerve in their clients.

newviewit




msg:3671944
 9:03 am on Jun 11, 2008 (gmt 0)

During down times is always a nice time to buy... I'm on a buying spree

experienceads




msg:3675617
 2:44 am on Jun 16, 2008 (gmt 0)

I'm a fan of holding on to domains but only if you are willing to put a micro site up on each url to give it a chance to see some rankings...

This 32 message thread spans 2 pages: 32 ( [1] 2 > >
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