I have bought a lot of domains over the last few years, some good ones (geographical domains mostly), but some bad ones too.
My aim for this year is to end up with less domains than at the start of the year. I am looking very carefully at the real long-term value of the domains, and getting rid of bad ones with no sentimentality!
I will let go anything which fits in these categories:
- "branding" domains - like the "Flickr" and similar, they have no intrinsic value and they are not saleable - anyone will pick up a different unregistered domain instead. Unless I have a concrete plan for building a site, I will let them all expire
- anything not .com where the .com is a genuine website not owned by me - if I develop, I get legal action at worst or at best I lose too much traffic to the .com
- the .net and .org of any marginal-value .com that I already own. There is a limit to defensive registration.
- .ws, .cc - and all of their ilk. Enough already, these are all total worthless failures. Nuke them all! Must have been drunk when I bought those!
- low-value domains that are not paying their keep via type-ins. Less than $15 annual revenue and no long-term potential, I'll let some other sucker pay for the domain renewal thanks!
- domain typos of other known sites - I really do not want to be in that business.
- sentimental value. Yes, those that you thought were special, but they are not. Clever names that are useless, cute stuff that is not paying its way. Bye bye, it's recession time, they are not worth the management time.
So is anyone else clearing out the junk, or do you always hang on to everything you buy?