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Domain Names Forum

SEO for Individual Domain or Sub-Domain
Should you optimize for unique domains or sub-domains

 2:10 pm on Apr 16, 2008 (gmt 0)

I am looking to find the best way to optimize my site for search engines. I don't know if it would be easier to optimize for a unique domain or a subdomain?

Does anyone know if creating all of these little sites and then linking them to my main site would work better, or just create all the sub-domain sites and optimize for them?


[edited by: Webwork at 11:14 am (utc) on April 17, 2008]
[edit reason] No domain name specifics, please, as stated in the Charter [/edit]



 11:23 am on Apr 17, 2008 (gmt 0)

Hi Philip. Welcome to WebmasterWorld and the Domain Forum.

I'd focus more on building a unique quality resource that is linkworthy, and therefore "gets links". The days of gaming SEs via "multiple sites vs. sub-domains" are likely coming to an end - at least for the small time players. The issue you raise is likely more of a concern for dominant players with 1000s of indexed pages looking to pass their "link juice" to underperforming pages.

My $.02: Build 1 site that's worthy and that starts to rank for multiple terms and then examine current trends in ranking factors.

OBTW, your question is more about SEO than domain names. I'd move your post to a different WebmasterWorld forum, such as one of the Google forums, but I doubt moving it would result in materially different advice.

[edited by: Webwork at 11:23 am (utc) on April 17, 2008]


 1:52 pm on Apr 17, 2008 (gmt 0)

Thanks for the feedback Webwork!

So you would suggest using my existing domain that already has backlinks and history, than creating unique url's to optimize for individually?


 2:25 pm on Apr 17, 2008 (gmt 0)

Sounds like a plan and sounds like you should continue reading SEO forums and blogs, looking for topics such as distributing "link juice".

Try to get links to various pages by making those pages linkworthy. Don't just seek homepage links.

Lots of reading and trial an error, with a certain nimbleness if you want to play the SERPs game with its ever-changing formulas. ;)


 6:48 pm on May 10, 2008 (gmt 0)

I created over 150 mini sites, linked together with optimized with hiper links to keywords, It was ok ranked well, then suddenly dropped from the SERPS. So it is difficult to say what is good and what is not.


 8:02 pm on May 10, 2008 (gmt 0)

Creating your own "link farms", especially where common ownership is easy to trace, is typically deemed an action designed to manipulate search engine rankings and therefore will subject you to penalties.

There was a time when it worked a bit easier, and for a longer time, than it may/will today. Today, those who employ such tactics work very hard to obscure the common ownership link relationships.

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