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Non-profit domain registered with pure ad content
What are my chances when the non-profit is younger than the domain registr.

 7:32 am on Nov 29, 2007 (gmt 0)

I am a new board director of a European non-profit organization.

Our domain name is a hybrid of the official abbreviation and a complete word for the country.

The correct abbreviation for the ogranization (example: ABCD) is already registered with many TLD's.

I would like to change the web site to the domain ABCD.org which has been registered 2 years before foundation of our organization.

The non-profit is the only nation-wide association for a profession. The domain was registered by some domain farm or collector, running countless domains parked with targeted ads on the domains.

There is no buy hint or link on the parked domain though.

What are my chances to get that domain and how would you suggest to approach the situation?




 8:55 am on Nov 29, 2007 (gmt 0)

Have a third party make the approach for you. Once they find out who you are and why you want to purchase the domain they have leverage on you.

It will probably not come cheap in any case. Have an initial bid and a final bid in mind before you start the process. Good Luck!...KF


 9:02 am on Nov 30, 2007 (gmt 0)

Thanks! Are there brokers around who could step in and help?


 10:06 am on Nov 30, 2007 (gmt 0)

i would just contact them using the whois data or any other contact details you have, and expect to pay 4 figures in euros ... if you don't want to pay that you won't get it.

why use a broker?


 10:46 am on Nov 30, 2007 (gmt 0)

You dont have to use a broker, just somebody you know and trust!...KF


 9:37 pm on Nov 30, 2007 (gmt 0)

OK guys, I'll try.


 11:56 am on Dec 7, 2007 (gmt 0)

Well, the guy is either dead ignorant, no response...


 4:54 pm on Dec 7, 2007 (gmt 0)

In this case, perhaps it is better to contract him directly, and not through a third party.

It generally would depend on how deep your pockets are. If you are Microsoft, then you have deep pockets, and a seller might try to get much, much more than the domain is worth. That's a good reason for going through a third party.

In this case, you are a non-profit. You aren't Microsoft. Unless it is well-known that you are a wealthy organization rolling in cash, do it directly, and perhaps the guy will get a good feeling about it.

I would also name a figure in the initial contact. Make it generous. This will wake him from his grave.

There are posts here that go into detail about how to value a domain name. I would read those, and come up with a fair value. You will have to up it, of course, because you cannot assume that he has any reason to sell, so you will have to offer more than fair value.

You are in luck in this case, as you can probably estimate his traffic based on your own, and a guesstimate at the percentage of users that would try to direct-navigate to your site. (You should be able to find some published statistics on this.)

Having been on the other side of this equation, I think naming a generous price in your first contact is key.

It goes like this:

(Inquirer #1): Do you want to sell your domain?
(Me): How much?
(Inquirer #1): $100
(Me): No, thanks.

(repeat a couple of times)

(Inquirer #4): Do you want to sell your domain?
(Me:) <ignore>

(Inquirer #5): Do you want to sell your domain? I am willing to offer $400.
(Me:) I'd like $5000.
(Inquirer #5): Sorry, thanks.

(Me): <ignore><ignore><ignore><ignore>

(Inquirer #n): Do you want to sell your domain? I am willing to pay $nn,nnn. Here is my phone number.

(Me:) (Is this guy serious? Is this a joke? OK, I'll call him and see what's up.


If he had not given a fair and generous price and his phone number, I would have just ignored the email. I suspect this is pretty much the way it goes for most.

If you can get a phone number (by hook or crook) call the owner - don't use email. Or send a letter if you can get a real address.


 2:53 pm on Dec 9, 2007 (gmt 0)

Some of the major PPC players virtually never sell they don't like selling parts of their network even if you are offering many times the value they could get elsewhere.

.info is being increasingly used by non profits and .info's are sometimes a lot easier to acquire primarily because the PPC revenues are usually lower.

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