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Query regarding similar domain names.
have several similar domain names, how to beneficially use them
kolin




msg:3511896
 2:47 pm on Nov 23, 2007 (gmt 0)

Hi everyone.

i could do with some enlightenment regarding some recently purchased domain names.

we have a website, and recently an external domain company flagged up the proposition of losing similar domain names, so we purchased about 7 similar domain names to the ones we currently have, in order to protect our brand. (their interest, i believe was to make us but the domains from them, as they told us of 'somebody interested', i purchased the domains from our own hosting company. ANYWAY....)

my question is how can i beneficially use these domain names to our brand advantage?

create different websites under these domains with unique content and point them at our main website? (websites would be hosted on the same server btw.)

just redirect them all to our main website?

any other suggestions? (apologies if this is in the wrong forum)

 

Quadrille




msg:3511900
 2:53 pm on Nov 23, 2007 (gmt 0)

Set up a 301 from each to www.domain.com.

That will do no harm, and may pick up some type-in traffic, which may range from virtually zero to (some say) substantial and profitable numbers.

Safer to assume it won't be many, however ;)

HuskyPup




msg:3512029
 6:48 pm on Nov 23, 2007 (gmt 0)

my question is how can i beneficially use these domain names to our brand advantage?

What I do with every new domain name I buy is to create a single splash page with unique and relevant content on the page with all the tags completed correctly etc. in exactly the same design and navigation as the main web site

However all the navigation links all point to the main web site, this way your pages will be picked up correctly as having unique content with the advantage of them being main index pages and should work seemelessly with your current site with the visitor probably not even noticing they have gone from example.com to examplemainsite.com.

Don't expect huge amounts of traffic/type-ins through them though unless you are in a genre of big traffic numbers.

Quadrille




msg:3512036
 7:04 pm on Nov 23, 2007 (gmt 0)

That's fine for a couple of pages - but if you do it with too many 'spare' domains, you risk a severe Google penalty, as it could be argued that it's spam.

The Devil is in the detail, but a 301 is safer and probably just as beneficial to your site.

kolin




msg:3516026
 10:39 am on Nov 29, 2007 (gmt 0)

i think i want to be sure that if i add pages i dont ruin the main site.

an example of this i have seen (from a very large online store)

there is a domain, and branded website for that domain (showing no signs of what its going to link to), with a list of products, as soon as any product is clicked you are redirected to that product on the large online store.

smartpc




msg:3516559
 8:39 pm on Nov 29, 2007 (gmt 0)

spam........mini-net

HuskyPup




msg:3516652
 10:52 pm on Nov 29, 2007 (gmt 0)

That's fine for a couple of pages - but if you do it with too many 'spare' domains, you risk a severe Google penalty, as it could be argued that it's spam.

I can assure you that I have more than a couple of pages and for more than a couple of years and with absolutely no Google penalty.

There is absolutely nothing wrong with:

Main domain: example.com - Holding all the main info
example2.com - all relevant info for product2
example3.com - all relevant info for product3
example4.com - all relevant info for product4

etc etc, it's a very sensible thing to do when owning many domain names that have been bought strategically to specifically promote one product.

So long as the infomation is relevant and unique then it can only be good for the searcher however it will not work if all one does is copy a page from the main site, paste it on the single page site and cross one's fingers, it will inevitably be flagged as a duplicate.

spam........mini-net

Certainly not spam but quite possibly a duplicate.

walkman




msg:3516703
 11:44 pm on Nov 29, 2007 (gmt 0)

>> However all the navigation links all point to the main web site

doorway pages? Google ain't stupid

Quadrille




msg:3516750
 1:21 am on Nov 30, 2007 (gmt 0)

"I can assure you that I have more than a couple of pages and for more than a couple of years and with absolutely no Google penalty."

I'd reread Google's TOS; just because you have had no problem so far is certainly no guarantee that the future is bright.

Google depracates the practice,and as there is little benefit, it is usually not a risk worth taking.

Good Luck!

:)

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