|Moniker's Latest Domain Auction: October 12, 2007 Miami|
$8.1 MM Total - Some Big .mobi sales; Computer.com $2.2 MM; Software.info $8.5K
Moniker's Live Domain Auction today, at T.R.A.F.F.I.C. East in Miami, brought in $8,100,000.
Some 250 domains were presented during the live auction, although dozens of domains were passed as the reserve bid wasn't met.
Some of the high bids included: computer.com - $2,200,000
(Disclaimer: these are "unofficial results" ... sales prices as I recorded them during the auction, and may contain an inadvertent error.)
investment.com - $ 900,000
sportinggoods.com - $ 450,000
cowboys.com - $ 275,000
table.com - $ 260,000
crosswordpuzzles.com - $210,000
.mobi domains surprised me ... some examples: poker.mobi - $150,000
ringtones.mobi - $145,000
news.mobi - $110,000
A few of the "high profile" domains didn't sell at auction: stockquotes.com had bids as high as $1,000,000 with a reserve bid range of $1MM - $5MM. taxes.com received bids to $1,500,000 against a reserve bid range of $1MM - $5MM, and wallstreet.com received bids to $3,500,000 against a reserve bid range of $1MM - $5MM
I thought Table.com would pull a decent price but was surprised at the outcome for Promotion.com ($170,000.00) which I thought was a little light for an industry grade domain.
That left me wondering: Just how aggressive or, better yet - thoughtful and effective - is the effort to market the auction portfolios "to the industry"?
In the case of Promotion.com is it possible that 20 well crafted and well targeted letters might have lead to a much better outcome?
Table.com isn't a domain for parking. It's a domain for drop shipping or direct from the manufacturer sales. It should pay dividends.
Promotion.com could be an online industry platform, a wholesaler's platform, a marketing & advertising firms platform, etc. Sold cheap.
There were a few other bargains in the bunch.
I did start to whince a bit when, at the very beginning, the auctioneer was entertaining $500.00 increments on the bids. That has to stop. Say $500. increment domains for the silent auction. They should set a minimum for the live auction of $2,500.+ increments. That may also help in the selection of qualifying domains.
They are getting a little better at moving the merchandise. 250+/- domains is still a bit too many for the live auction. I'd take a "when in doubt, leave it out" approach. Sometimes it looks like "okay, well take a so-so one along with your good one". Not sure that is the case. Sure it doesn't work.
They could add to the drama by requiring remote bidders to participate via a video stream. Drama might help a bit if they're going to keep 250+ domains in the auction. We are into live soap operas, aren't we? ;-P
I'd give the entire process a "pretty good" rating.
Software.info for $8,500.00 was a steal.
GPMGroup, where were you when that was happening?
It's deals such as Software.info @ that price that has caused me to consider asking someone to act as my proxy at auctions and giving him/her a pre-endorsed blank check. I just gotta be certain to hook-up with someone who doesn't have a lifetime membership in Gambler's Anonymous. ;-P
"But . . Jeff . . I was on a roll . . and . . and GreasyWeasels.com just looked like at winner for you at $7,500.00 . . and . . "
I had mixed feelings on this auction.
It seemed as though the values and the interest in domains was building for this to be "the" time to put some good domains into play at this event.
One of the issues that made this auction hard to work with as a seller was that so many domains where submitted for the 250 ( i was told over 100,000. That made it very hard for them to sort through them and set up reserves and no time for them to work with packages of related domains.
I left one domain in the auction and pulled two at the last minute. Unfortunately for me I think I left the wrong name since it came within one bid of hitting reserve. Always a bit of adrenaline as the bids are flying in on one of your domains at 5k a pop upwards each but a letdown when it stops one bid short.
I thought it was a good auction and I was pleased to see so many good domains do well.
Good advice above though, I am going to put the industry package together and do a little direct marketing and hold out for a fair deal.
|Table.com isn't a domain for parking. It's a domain for drop shipping or direct from the manufacturer sales. It should pay dividends. |
I'm English, I'm a dummy, I've been in international sales and shipping for 35 years and I have never heard of drop shipping before and had to find out what it meant!
Why would table.com be good for that? What am I missing?
Is this an Americanism?
Sorry, Husky, it might be more a Webworkism than an Americanism.
Table.com, LLC is a hypothetical company that uses the market power of Table.com to act as a magnet and uses that market power to build a table distribution hub for affiliates and other direct sellers. Orders are processed by the network of sites and sellers, and sales appear to be made via those affiliates, but, in fact, sales are processed by Table.com, LLC with shipment labels, bills, etc. all bearing the identity of the network of sellers.
Table.com handles order fulfillment and may even act as a direct seller, subject to terms that allow it "to compete fairly" with the affiliated sites.
|to build a table distribution hub for affiliates and other direct sellers. |
As already happens in many industry web sale sites right now with recognised brand products?
I thought for a moment that "table" may have another connotation of which I was not aware.
|Software.info for $8,500.00 was a steal. |
GPMGroup, where were you when that was happening?
It's deals such as Software.info @ that price that has caused me to consider asking someone to act as my proxy at auctions
Of the 4 sales of the 4 .info auctions
Software.info seemed to me to be the best .info deal of the night by a long way.
Why wasn't I there? I just don't have the time :)
The auction looked so old fashioned whereas the Domain-Tools auction a couple of months ago was so much slicker.
With a bit more work on the DT auction format you could probably talk to your proxy on the phone and bid with confidence yourself over the net in real time even for high ticket sales.
In the end its all about trust and confidence in the auction process, once this is achieved 1,000s of connected bidders as opposed to 10's of seated bidders has to be the way forward.
That cowboys.com sale should really make the bobcats.com people cry.
|That cowboys.com sale should really make the bobcats.com people cry. |
Except it didn't go through heh :)
|Except it didn't go through heh :) |
AFAIK, this is still in the rumor stage ... allegedly the telephone buyer (who is allegedly identified as an attorney for the Dallas Cowboys) thought the bid of "275" was for $275.00, rather than $275,000.
Even if the above [rumor] is confirmed as true, I would bet a nickel that the Dallas Cowboys would buy the name at the $275,000 price.
Already confirmed by Monte on DomainState.
Wow software.info 8.5k nice investment.....
Webwork like your thinking....