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This 44 message thread spans 2 pages: 44 ( [1] 2 > >     
which one is better: eBid or iBid
similiarly: eTravel or iTravel,...
dotbiz




msg:3462681
 2:36 pm on Sep 27, 2007 (gmt 0)

I'm thinking to buy such a domain in a country extension and not sure which one to pursue. If you have a choice, would you take ebid.xx or ibid.xx, eTravel.xx or iTravel.xx? The word can be used as a noun or a verb.

 

Gibble




msg:3462683
 2:39 pm on Sep 27, 2007 (gmt 0)

I don't think it matters.
At that point it's marketing.

jtara




msg:3462848
 4:26 pm on Sep 27, 2007 (gmt 0)

Neither. They are both tired, worn-out, overused, dead.

They are ex-prefixes. ;)

draggar




msg:3463004
 6:35 pm on Sep 27, 2007 (gmt 0)

Neither. They are both tired, worn-out, overused, dead.
They are ex-prefixes. ;)

Tell that to esurance.. ;)

Honestly, type in traffic is unreliable unless you have the keyword or something extremely close. As stated elsewhere, content is king. You can bang your fists on a keyboard and pretty much get that .com and as long as you fill it up with good and reliable content, the search engines will find you and people will bookmark you.

As for i vs. e? Why not go for both?

RandomDot




msg:3463220
 10:09 pm on Sep 27, 2007 (gmt 0)

It's about an E or an I. If you want to target people on a personal level and do the relate-brand-to-me-trick then use the I.. people like to think they're special. If you want to appear more pro and business like then use the E...

eTravel - could be a business solution offering travel services to the busy professionals who don't really want to relate to you anyways.

iTravel - could be a private solution offering travel services to people who just want a vacation and want to feel good and all fuzzy..

maximillianos




msg:3463405
 3:29 am on Sep 28, 2007 (gmt 0)

I like the sound of iTravel better... like others said... a bit more warm and fuzzy.

RandomDot




msg:3463439
 4:30 am on Sep 28, 2007 (gmt 0)

It's branding, demographics and it's details which hits the demographics on the market which makes the product/service/whatever a little bit different than the rest of the crowd, and they always matter alot more than people think about and can be what just triggers that "buy" or "sign up" or "whatever" button in peoples minds.

The E or the I - A Business Idea?

I shall be telling this with an E
Somewhere on the internet - just me,
and two domains diverged in an opportunity, and I -
I took them both as a business idea
and branding has made all the difference -

Inspiration from Robert Frost, "The Road not Taken"

What would MySpace be if it was called "SocialNetworkingWebsite" or just "Space" instead? - uhrm, probably another failure. What would Coca Cola be without the shape of the bottle? Just cola that you drink. Not a perceived value to the customers. Just details, which makes a difference because they become values instead of services - again, details - nobody cares, or they would like to believe that -

callivert




msg:3463442
 4:41 am on Sep 28, 2007 (gmt 0)

I'm thinking to buy such a domain in a country extension and not sure which one to pursue.

Start again.
They're yesterday. They're not that catchy anymore. If you're ipod or esurance or whatever, that prefix helped get you there, but now it's just part of your brand name- the curve of the coke bottle as it were. :-)
No new business should begin with these in 2007.
e stands for "electronic" as in "email", and "i" stands for internet. As people get more used to internet technology, the idea of branding yourself as being online has less sparkle.
Why do you want these prefixes?
Both domains are taken (I assume from your wish to "pursue" them).
Have you brainstormed? How many other branding ideas did you have? Write a list of thirty new ideas, and go from there.
I guarantee you, you'll think of at least three golden branding ideas that are not taken.

RandomDot




msg:3463449
 5:05 am on Sep 28, 2007 (gmt 0)

"This is not just sand, it's magical sand" - that's the way to do it if you need money in Sahara -

The thing is that with branding you can change the perception of what the I or the E stands for and it depends on how you market it -

EnterpriseTravel,
InternationalTravel
ExecutiveTravel,
IcecreamTravel,

The thing with brands are that they are a matter of perception and relations - if you can change the perception of a letter or a word or a phrase and make it part of your image in one way or the other - then it's a viable option - if it's I or E or water in a bottle. (would you believe how much bottled water with fancy names have earned those people... and people are actually willing to pay for it - just because of the branding effect of the concept) or whatever you want to do with anything - then it's possible if you have the resources to make it happen - or just have the skills to make it happen based on what you got and nothing else.

The I or E as it is normally perceived might be outdated and nobody is going to do that - that's just so out, and not trendy - and that's just never going to work - I think i've heard that too many times about something which then later on turned out to be a huge success - because nobody else did it anymore or thought about it and had just "left the market"

The thing is that if you give something another perception, another view, another style, another expression, even another name - and you brand it on a large scale - it can be sold on a value it doesn't really have - it is sold on faith and perception of a value which it doesn't really have - simply because of the buzz around it - nothing else.

jtara




msg:3463454
 5:22 am on Sep 28, 2007 (gmt 0)

i = "I'm not very creative"

e = "Everyone else has one"

And a ccTld to boot? Do they speak English? (The rest of your name is in English. Is this concrete, or just an example?) Where is your audience? If in the U.S. is there something special about the ccTLD extension?

There are so many more creative domain names available, and you don't have to go to a ccTLD to get them.

I just stumbled across an incredible domain name resource this evening. Apparently, there's a site that carries-on with Google Answers. Dunno if it's the official successor or if just a bunch of Google Answers "answerers" that got got together. (They say they are in beta, and, for now, only former Google Answers people need apply.)

Anyway, for ten bucks, people are getting lists of 10-20 great, brandable, unregistered domain names, given a theme.

I have to assume there are other "answers" sites where you can get the same thing.

Creativity needs an outlet.

RandomDot




msg:3463484
 6:33 am on Sep 28, 2007 (gmt 0)

It depends on who you are targeting and how - but let's make a rundown of it then ..

i = "I'm not very creative"
You don't have to be creative and new and buzz and all smart and trendy - or try to appear to be it to make a serious and good business. It's not always about creativity - it's also sometimes just about business and money or re-doing something or improving existing products or what have we -

The (I) Example: I like role playing because I like to live in a medieval fantasy world with mythological creatures. I'm not very creative - but I still have some money to spend when other people do the creativity part for me.

e = "Everyone else has one"
You don't always have to target that niche of people who like to think they're all special when they adapt some new technology or whatever it is which makes them think they are more hot and cool and special - sometimes you can target other groups, communities and niches than that. They do exist - people don't notice, and those who do usually shut up about it because they don't want a flood of competition in their market -

The (E) Example: I like world of warcraft because I like to play a game which has its settings in a fantasy world with mythological creatures and heroes and all that fairytale stuff. I don't care that there's nine million other players, actually it's more because everybody else is there and I also like to play with others and I get what I want and i'm willing to pay a monthly subscription for it and pay for the game and the expansions and so on..

The phenomena here is called blizzard, specifically their product WoW - they didn't target a special selected group of hot'n trendy people - they targeted everybody in the little known niche called the RPG community (not creative people, live in the middle ages, believe in fairies and elves and thinks that Tolkiens stories were based on real events and they're usually anything else than trendsetters - but they're there anyways - you know) and blizzard they made billions on their product - because they did what everybody told them would be a failure from day one they announced it was in production and they made a brand out of their little game which was expected to be a success if it got a mere 600.000 players (not users, get it?) - of course you have to compare the investment in the production of the game with the expecation... I think they invested a few hundred million dollars in the production of it-

But this was just an example from another niche - a success example of course - where there, as everywhere else, has been alot of failures - but it's just another business model and what branding can be about - again - it depends on who and what you are targeting and with what and how you are going to do it and what you are actually going to provide them with.

The thing with the original poster is that he/she is not being specific - he/she is just giving some examples of iTravel or eTravel - and without knowing the specific business/community they're targeting it is impossible to say if it's really a great idea or the worst ever or even consider what and how and when ... again, it would be very stupid to reveal your upcoming business on a forum like this since it's filled with people who would try to get in on the share -

All we actually know is that it starts with an I or an E - nothing else - the rest was probably arbitrary examples which has nothing to do with the business being started up -

My final advice to the original poster would be to seek out a professional in the branding industry and get advice from there about the specific business and what people/community/niche/business is being targeted and how the best approach to it could be - with regards to everything you can think of - if you plan to make a larger investment in it -

jtara




msg:3463543
 9:33 am on Sep 28, 2007 (gmt 0)

Coca-cola
Moca-cola
Joka-cola

Yawn. How about something new?

I'm not talking about following trends at all.

I or E? Flip a coin.

kapow




msg:3463612
 11:17 am on Sep 28, 2007 (gmt 0)

...Flip a coin
No! think about it carefully. Think about the whole brand: Who is it for? What impression are you trying to create? What else supports this 'I' or 'E'? Why? What are your decisions based on? (gut feeling, experience, advice from someone who hasn't succeeded in branding...).

Some people think brand development is useless junk from expensive consultants.
Some people have created a successful brand.
Some brands are weak.
Some brands are very effective.
Some successful brands were accidents or had little thought.
Some successful brands cost millions to create.

RandomDot clearly shows how brand is important, but getting it right is not easy (although some achieve it by accident). Something I often say to people starting up a business is 'Everyone will give you free advice, but only listen to advice from those who have succeeded in your field'.

Bennie




msg:3463620
 11:28 am on Sep 28, 2007 (gmt 0)

eBid is better in this example.

Nothing wrong with these names. Great branding if you cannot get the generic keyword domain. e = electronic, i = Internet - much faster and easier than typing online, but at least with online it's searched for in some industries.

I cannot say it's a bad thing at all, hell get the generic, the e, the i and online maybe world too and lock everyone out.

[edited by: Bennie at 11:29 am (utc) on Sep. 28, 2007]

stef25




msg:3463650
 11:56 am on Sep 28, 2007 (gmt 0)

So are the 2.0 names meant to be the next step in evolution? With 2.0 names I mean stuff like Flickr, zoovr, zingku, graspr (I just picked these off techcrunch). Ok flickr was good, most of what followed after is bad In all honesty I think these are more cringeworthy than stuff starting with an I or an e! at least they stand for something. Id rather approach financial investors with something like itravel.com than travleez.com or floozy.com

solidcore




msg:3463656
 12:02 pm on Sep 28, 2007 (gmt 0)

My Opionion of the i
I personaly feel that when google launched iGoogle they were referring to an indervidual and his/her usage of google theirfore this is also true in the understanding of iTunes and iPod where it must be in referrence to self-use (i(my)pod i(my)tunes).

My opinion of the e
When we look at eCommerce doesn't it referr to whole eMail eAnything eDating, in which in this method is a quick form of telling the user it's an internet based version of what it's topic is, for example Mail has become Snail Mail because eMail is now the future.

[edited by: Webwork at 1:22 pm (utc) on Sep. 28, 2007]
[edit reason] Tidying up [/edit]

ecmedia




msg:3463680
 12:49 pm on Sep 28, 2007 (gmt 0)

I think that it depends on what the ultimate word sounds like and if it is easy to pronounce/spell/remember. I have found that the prefix "i" or "my" work better when some kind of ownership/personalization is there. For instance, iDiet is great if you allow someone to have an online dieting program, eDiet is better for selling diet related stuff.

dotbiz




msg:3463703
 1:12 pm on Sep 28, 2007 (gmt 0)

This thread has turned into a very interesting discussion. Thank you all for your great posts. I can't get specific on the actual domain name because of the policy of this forum. But it's close to what we are discussing here.

The reason to choose a ccLTD is that I've already got enough .com sites in the niche. A country extension might help me to target the people in that particular country in their language. Popular words like travel should not be a problem for educated people there.

sgietz




msg:3463708
 1:16 pm on Sep 28, 2007 (gmt 0)

How about "my" instead of "i"? my(Example).com sounds even warmer and fuzzier.

And at least that makes it grammatically correct (well, not on paper, but when you say it out loud) :o)

[edited by: Webwork at 1:22 pm (utc) on Sep. 28, 2007]
[edit reason] Let's stay close to the rule about using Example.com [/edit]

Webwork




msg:3463724
 1:32 pm on Sep 28, 2007 (gmt 0)

This best, liveliest and most intelligent "I" vs. "E" debate I've read in many years. It could almost rekindle interest in registering such domains. ;0/

Don't rush out and start registering or promoting them. The "success stories" are few and far between. During ~1999/2000 10s of 1000s of such e- and i- domains were registerd. An equal number of domains eventually were allowed to lapse.

Choose wisely and very selectively. The analysis set forth about is a good starting point. If you are going to speculate limit yourself to no more than 5. If you place a limit you will have to work extra hard in making your choices and it's the hard work that mostly succeeds in the end. Mostly = 99.9999% of the time.

Moderator's Note Please keep close to the original examples and/or format. No personal domains. When in doubt please use Example.com. Thank you.

[edited by: Webwork at 1:48 pm (utc) on Sep. 28, 2007]

netmeg




msg:3463823
 2:47 pm on Sep 28, 2007 (gmt 0)

I've done pretty well with a few My and Our prefixed domains - was kind of surprised to find they were available.

httpwebwitch




msg:3463844
 3:01 pm on Sep 28, 2007 (gmt 0)


i = "I'm not very creative"
e = "Everyone else has one"

u = "I'll want to sell in 2 years"
q = "target audience: star trek geeks"
z = "target audience: physicists"
c = "I'm optimistic that this will catch on"
o = "i don't mind if my branding includes a nude woman holding a boa constrictor"
a = "i couldn't find a better domain name"

matt900




msg:3463855
 3:13 pm on Sep 28, 2007 (gmt 0)

Personally, I think that a short e or i name still has a bit of trust built into it. It sort of makes me think that it was done around 1999 or 2000, and that it's worked since then. But...if your not talking about a .com it would give me the opposite impression.

Also, eExample or iExample might work, but in general if it was eTravelExample or iExampleTravelSite.com or something with more than one short word, it looks kind of cheesy and uncreative to me.

To be more 2007, how about exampl.com :)

RandomDot




msg:3463929
 4:02 pm on Sep 28, 2007 (gmt 0)

With regards to the web 2.0 trend with those flickr and so names: There's the ones who started the trend and made it somewhat popular .. and then there's the competition who is trying to target the same market by adapting similar brand styles and brand names .. this is human nature, when something is a "success" - we simulate the behavior of others because we want the same "success" - survival of the community by adapting to the success of the best in a hostile environment - when google said "blogs" and made one - everybody else also did it - just to make another example out of it -

When the competition hits in on a market on the internet then it either becomes, or appears to have a scalable effect on the internet - eventhough it is the same user base they are targeting.. it's not like anybody is comparing ip-adresses of their user bases ... people don't just use one service or so - again - depends on the business/service/information/entertainment/whatever

The funny thing with regards to this discussion and the web 2.0 trend is that it's also just about a single letter - a missing one... that's the leet style and language which the "young people" use on the internet.. again - they are targeting a special group of people and are either trying to make brands out of it or they already have and are trying to secure their positions in the market - and of course make a revenue of it - which they aren't happy about admitting because of the "social" aspect of it - they didn't call it the "Money Machine 2.0" and there's a reason for that -

The I or the E - it's difficult to say how it can be used and not used - it depends ... and that goes with just about anything.. besides from that - I would personally be careful about asking somebody who is successful in a specific business or have an interest in any business model about how to do - they aren't going to tell you the secrets of all times - because if you become as good as them, they aren't going to be the best or the most successful for a very long time.. thank you Machiavelli for teaching me that lesson.

cfx211




msg:3463953
 4:19 pm on Sep 28, 2007 (gmt 0)

I think if you are hung up on i or e, just see how it sounds. I would rather be iclone than eclone strictly on how it sounds (choice of keyword intended). With I, you can sometimes get points for forming an action...I travel.

That being said why not use a Keyword/Descriptor combo? It gives you a lot more control over how you project your site than either I or E.

TravelMob (group discounts),
TravelTrader (time share swaps),
TravelDeal (authoritative and cheap),
TikiTravel (tropical island vacations)

See how that descriptor allows you form an impression on the customer just with the name alone? A lot more powerful than i/e IMHO.

No idea if any above are regged...used for example purposes only.

willybfriendly




msg:3463995
 5:03 pm on Sep 28, 2007 (gmt 0)

eGads, iFind this discussion ver eInteresting

RandomDot




msg:3464085
 6:34 pm on Sep 28, 2007 (gmt 0)

First of all - never assume that it's about you or what you assume to be the coolest thing in the universe unless it's specifically about you - branding this way with yourself as the center of attention and the epicentre of the universe can work if you're an artist/guru for instance who wants to cater a little to the fans/worshippers - it can work in that specific business, but again - depends on alot of different factors - and the business itself...

If you want to get a glimpse of a brand - then simply begin to think and analyze - and then always think about what you think about what others want you to think. That sounds a little confusing - but think about a Ferrari? Not a car, it's a luxury, a lifestyle, a rarity, a commodity, used as a reference to rich people, oh I wish I was one of them - Funny how they never did a mass production trick with their ferrari - they could sell more. But it's not their brand or their target group... low supply means higher demand which makes the price goes up and they can earn more on doing less - if they control the "brand" - not necessarily the "market" again - demographics...

The thing is also - when did you or anybody ever type in searchengine.com - it might appear obvious and strong and powerful because it says what it is and has the keywords in it... but as the internet is today you don't search for anything, you google it - The power of branding again - google has replaced the word "search" with "google" - and that is what their first business model evolved around..

They didn't need to buy the "strong and powerfull" domain and waste the limited resources they had back then - when they could just replace the word with another concept which means the same and then make it a brand, a concept, a relation, a choice - and that's their trademark - google has become an everyday word - search is basically an outdated dictionary reference to google - call it the art of change - but of course - using a "strong" domain name can have its advantages - for some businesses.

Or how about the demotivational posters concept? - again - doing what you aren't supposed to do is sometimes the key to attention and awareness ... "Marketing and Branding in a Cooperation" or the title of the book which was just a provocation on the market - bling - there you go again - and so on - again, it's a very difficult process to figure out if you don't know who and what you are targeting - and that's why I recommend to seek professional help if you invest alot of money in something.

And when I say or even think of a professional - then it's either somebody who had alot of ideas of what they were doing and has experimented alot and failed alot - because they have lessons, which means experience and a need to prove their success and if you can supply the resources, they'll get a good CV, a good paycheck and so on ... be generous on your past, or it might come crashing when they do a debranding routine - just think about "Microsoft" and what people generally thinks about it.... "Evil" "Coorperation" and not "Community" - "About Me" - eventhough they're actually quite good at what they do - and a business like many others - atleast they had a sense of humor when they opened live.com - that made me like them again ;) Now, just remember the "Don't be evil" routine, and you know what i'm talking about.

lexipixel




msg:3464100
 6:57 pm on Sep 28, 2007 (gmt 0)

These days I think you need to make up a unique name, (or find a very obscure word), to stand out from the crowd and not lose traffic to similar names.

Since the question is "eTravel" or "iTravel", and I have no preference, I guess I'll "bTraveling".

Rhymer




msg:3464119
 7:17 pm on Sep 28, 2007 (gmt 0)

Interesting discussion. I'm in a very creative niche market, so I guess I'm biased towards that, but I find all of the "iExample"/"eExample" site names to be extremely generic and boring. They've lost their punch. I'd much rather choose a name that can be branded specifically toward my product/site/whatever and one that gives visitors a sense of personality behind the product/site/whatever.

Then again, maybe that's just the viewpoint of a creative writer (which I am) rather than a techie (which I am not)?

I shall be telling this with an E
Somewhere on the internet - just me,
and two domains diverged in an opportunity, and I -
I took them both as a business idea
and branding has made all the difference -

Inspiration from Robert Frost, "The Road not Taken"

RandomDot, WW is the last place I expected to see poetry. :) You warmed the cockles of my heart. (And don't ask me what a cockle is...I haven't the foggiest idea.)

algari




msg:3464131
 7:28 pm on Sep 28, 2007 (gmt 0)

'e' is better than 'i' as prefix, can fetch more value for domain name.

This 44 message thread spans 2 pages: 44 ( [1] 2 > >
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