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This 34 message thread spans 2 pages: 34 ( [1] 2 > >     
NBA Bobcats buy domain name from wildlife breeder
NBA Bobcats buy bobcats.com for 50,000.
chance1376




msg:3453949
 4:06 pm on Sep 18, 2007 (gmt 0)

[sports.espn.go.com...]
Barbara Roe owns Bitterroot Bobcat and Lynx in Stevensville, Mont., and had the rights to the Web site name for 10 years. She says team officials began asking her in 2004 about buying the rights, but the early offer of a couple thousand dollars wasn't enough. Roe says they have agreed to pay about $50,000.

Ran across this on ESPN today fortunately they didn't give up for a couple of thousand that was offered earlier. I can't help to think she could of gotten more for the domain with interest from a motivated NBA team.

 

pageoneresults




msg:3453955
 4:09 pm on Sep 18, 2007 (gmt 0)

Bummer! My guess is that she could have gotten at least 10 times that much if the true value were known.

That's what you call a one time deal. A true "steal". I really hate to say it but, I think she got taken. Ripped off. Etc.

Meanwhile the Charlotte Bobcats are throwing this type of money around for backup point guards.

The Charlotte Bobcats found their backup point guard Wednesday when they re-signed Jeff McInnis to a one-year, $1.2 million contract.

And another hefty deal...

Gerald Wallace signed his six-year, $57 million contract with Charlotte on Thursday and capped an expensive month for a Bobcats team pushing to make the playoffs next season.

These people are throwing millions of dollars around and poor ole' Barbara only got $50,000 for the bobcats.com domain? Something isn't right...

wariental




msg:3454018
 5:02 pm on Sep 18, 2007 (gmt 0)

They could have just as easly gone with a variation of that domain and she would have gotten zero. I would consider myself lucky if I had a domain someone wanted to buy for 50 G's. She came out on top any way you look at this. Perhaps she could have gotten more but I would have taken that money before trying to bargain for more.

Rugles




msg:3454031
 5:14 pm on Sep 18, 2007 (gmt 0)

Ok, so they buy the domain, yet it still redirects you to the NBA site.

So 50 g's for a redirect. Not bad.

rogerd




msg:3454041
 5:18 pm on Sep 18, 2007 (gmt 0)

It's a tough call - the NBA team is probably the only really loaded buyer for whom that domain would be special. Had the owner put the domain up for auction, she might well have received less.

Sports franchises can be surprisingly cheap when it comes to expense areas other than talent (ask the people who work behind the scenes), and a domain name may seem unworthy of attention by the people who can spend the big bucks. I guess we'll never know if the original owner could have scored a few multiples of what she did had she held out for more.

pageoneresults




msg:3454046
 5:23 pm on Sep 18, 2007 (gmt 0)

That's what you call a one time deal. A true "steal". I really hate to say it but, I think she got taken. Ripped off. Etc.

I might have been a little harsh in my response. I think she really could have gotten much more. Who knows, maybe even a new reserve for her Bobcats complete with ongoing funding for the future. $50,000? That's an insult to the domain industry, really it is. I'm hoping there was more to it than just the $50,000 price tag. Maybe she was able to work out additional financial support for her Bobcat and Lynx breeding activities?

They could have just as easly gone with a variation of that domain and she would have gotten zero.

Look at the history. They've expressed an interest since 2004. You couldn't ask for a better domain name than that. Let's see, $100,000 for each letter, that's $700,000 minimum asking price right there. ;)

Then you have "Bob" and "Cats". That's another $100,000 per word bringing the minimum asking price to $900,000. Then you have a major NBA team pursuing the purchase. That adds another "0" to everything. :)

I would consider myself lucky if I had a domain someone wanted to buy for 50 G's.

Oh, don't get me wrong, I'd feel lucky too. But, if I had BobCats.com? That's like hitting the lottery!

Ok, so they buy the domain, yet it still redirects you to the NBA site. So 50 g's for a redirect. Not bad.

Its a 302 redirect. I'm sure they are preparing the new site as it states they are launching a new marketing campaign now that they own bobcats.com. Just how much do you think that marketing campaign is going to cost?

I'd say this was the Domain Deal of this Decade so far. We have two more years to go. :)

rogerd




msg:3454055
 5:32 pm on Sep 18, 2007 (gmt 0)

Actually, as far as I know, all of the NBA team sites are redirects - this isn't a temporary thing while the Bobcats build a site. Pistons.com and celtics.com operate in exactly the same way.

All of the SE traffic points to the NBA site, so really what you are doing by owning bobcats.com is catching some domain type-in traffic.

Still, if I owned the franchise, that's the domain I'd want to own in the long run.

[edited by: rogerd at 5:36 pm (utc) on Sep. 18, 2007]

Rugles




msg:3454057
 5:35 pm on Sep 18, 2007 (gmt 0)

Keep in mind the last NBA team in Charlotte only lasted a few years. So its not like she owned celtics.com or lakers.com.

pageoneresults




msg:3454068
 5:42 pm on Sep 18, 2007 (gmt 0)

Keep in mind the last NBA team in Charlotte only lasted a few years. So its not like she owned celtics.com or lakers.com.

But, let's not forget that BobCats are not specific to Charlotte. I'm sure if other BobCats teams (or organizations) knew the domain was available, there might have been a slightly higher selling price, yes? That's a 7 letter generic domain which makes it even more valuable.

Actually, as far as I know, all of the NBA team sites are redirects - this isn't a temporary thing while the Bobcats build a site. Pistons.com and celtics.com operate in exactly the same way.

Ah, I didn't know that, thanks.

[edited by: pageoneresults at 5:46 pm (utc) on Sep. 18, 2007]

woop01




msg:3454071
 5:43 pm on Sep 18, 2007 (gmt 0)

As mentioned above, the redirect isn't temporary. I think the league has a rule that the team websites have to be under the nba.com umbrella. Any team name you type in redirects to the NBA site.

That being said, I never understood why they use 302 redirects for the team names instead of 301s.

randle




msg:3454086
 5:54 pm on Sep 18, 2007 (gmt 0)

Well, on the one hand you have to give them credit for holding their ground, and getting 25 times the original offer. But on the other hand thatís exactly what they sell, ďBobcatsĒ. And taking a quick look at their old site, they get $1,250 per Bobcat (plus shipping).

So the questions for our own educational purposes are;

Was their ever, or ever might be, any other potential buyers out there that would have paid more? (I sort of doubt it)

What kind of business (if any) did they get from direct type in traffic?

Iím not very familiar with type in traffic, but if I were selling widgets for $1,250 a piece, my guess is the domain widgets.com would be worth more over the next ten years in sales made from direct type in traffic than $50,000.00.

Any experts out there on direct type in traffic; Iím genuinely curious.

[edited by: randle at 5:57 pm (utc) on Sep. 18, 2007]

Rugles




msg:3454092
 5:57 pm on Sep 18, 2007 (gmt 0)

Ok, who would buy a bobcat? Those things can rip your arm off.

bcolflesh




msg:3454108
 6:07 pm on Sep 18, 2007 (gmt 0)

The Basketball Team is laughing at that absurdly low offer being accepted & the Bobcat loader company is kicking themselves...

rogerd




msg:3454123
 6:20 pm on Sep 18, 2007 (gmt 0)

Hmmm, I forgot about the loader guys. Fortunately for them, they do own bobcat.com, which matches their trademark. I checked USPTO, and the only other "bobcats" (plural) TMs are a few apparent sports franchises I never heard of. Two TM-holders that missed the boat on bobcats.com are BOBCAT'S ZIP WASH and BOBCAT'S BIG ASS SHOW. Both are live TMs, though I don't know how long they could have hung in there with the NBA team if a bidding war erupted. ;)

The singular usage "bobcat" appears in a much longer list of trademarks.

pageoneresults




msg:3454126
 6:26 pm on Sep 18, 2007 (gmt 0)

The singular usage "bobcat" appears in a much longer list of trademarks.

Now with domain in hand, do you think we'll see a Bobcats (from Charlotte) trademark appear in the USPTO soon? I wonder how much they'll pay those two "never heard of" sports franchises to transfer TM rights?

Bobcat loader company is kicking themselves...

Hehehe, they would have probably been one of the top bidders if this were an auction sale. Luckily for the Charlotte Bobcats, it wasn't. ;)

iblaine




msg:3454141
 6:44 pm on Sep 18, 2007 (gmt 0)

The team already has www.nbc.com/bobcats. Having the additional url bobcats.com can't provide too much new value.

Commerce




msg:3454168
 7:04 pm on Sep 18, 2007 (gmt 0)

They could have just as easly gone with a variation of that domain and she would have gotten zero. I would consider myself lucky if I had a domain someone wanted to buy for 50 G's. She came out on top any way you look at this. Perhaps she could have gotten more but I would have taken that money before trying to bargain for more.

I completely disagree. A successful business man I knew, who is now no longer with us, used to say that $100 is a lot of money to someone who has none. People do not negotiate to buy an asset at the highest price they can, they go in with a mindset to minimize their acquisition expenses. It is the job of the seller to maximize his or her own asset ROI.

When an entity of substance wants a name, they want *that* name. I speak from some experience here, in that I know a certain entity would not have paid anything to acquire a domain name from us that was even a single character off from the four character .com name they purchased in a mid six figure transaction (and they got a great deal at that). Variational names are simply just cover names and rarely worth anything close to the target name sought.

I have some limited visibility into certain private sales, and I can tell you that in one case, an entity bought two .com names for around $13 million total - with both deals done in approximately 10 minutes. These sorts of things do happen and are not reported through the journals covering such things, as they only get visibility into such sales when the parties report them. Often, there are NDAs involved, making such disclosures impossible.

FWIW, the name Bobcats (besides applying to the animal and the NBA Team) also refers to a mechanical device that is sometimes also called a "skid steer". Often used in construction and ag, these things are marvelous little machines.

Frankly, it was an unbelievably good deal for the NBA team. Were the seller savvier, the NBA team would have paid substantially more for the name (at least one more zero on the end of the actual reported sale price).

That businessman I mentioned earlier also used to say: pigs get fat, but hogs get slaughtered - meaning that it is also reasonable and prudent to temper financial expectations with good judgment as it applies in any given situation.

-Commerce

ebound




msg:3454187
 7:18 pm on Sep 18, 2007 (gmt 0)

Cut the Bobcats organization some slack. They really stink and noone goes to the games, so i'm sure they needed a break on the name. ;)

rohitj




msg:3454213
 7:42 pm on Sep 18, 2007 (gmt 0)

There have been far worse that now are in the sub-1000 Alexa rankings. Just look hard enough and you'll find a sucker with a high-valued domain.

londrum




msg:3454217
 7:43 pm on Sep 18, 2007 (gmt 0)

she should have threatened to start up her very own NBA team, in competition with them

bcolflesh




msg:3454219
 7:48 pm on Sep 18, 2007 (gmt 0)

she should have threatened to start up her very own NBA team

Comprised of real bobcats.

pageoneresults




msg:3454246
 8:12 pm on Sep 18, 2007 (gmt 0)

The team already has www.nbc.com/bobcats. Having the additional url bobcats.com can't provide too much new value.

I'll have to disagree with you on that one.

Bobcats.com

Is much more brandable than...

nbc.com/bobcats

Note that they've already confirmed that they are on a new marketing campaign using the new domain. There is going to be a very large sum of money spent promoting that new domain. How much? A few million? Barbara deserved much more than $50,000 USD.

People do not negotiate to buy an asset at the highest price they can, they go in with a mindset to minimize their acquisition expenses. It is the job of the seller to maximize his or her own asset ROI.

Words of Wisdom, thank you Commerce.

When an entity of substance wants a name, they want *that* name. I speak from some experience here'

Same here. I would have loved to have brokered that deal. Charlotte, you would have paid at least $5,000,000 if any of us knew what you were up to. ;)

Cut the Bobcats organization some slack. They really stink and noone goes to the games, so i'm sure they needed a break on the name. ;)

lol, that has no bearing on the topic. :)

chance1376




msg:3454275
 8:44 pm on Sep 18, 2007 (gmt 0)

Barbara deserved much more than $50,000 USD.

I have to agree with this even without another interested party I think the team would have been motivated enough to shell out a lot more money especially with the marketing plans in the works.

On the bright side Barbara is probably telling all her friends how she took some basketball team to the cleaners for a simple domain name.

Rugles




msg:3454297
 9:07 pm on Sep 18, 2007 (gmt 0)

On the bright side Barbara is probably telling all her friends how she took some basketball team to the cleaners for a simple domain name.

Who will pack up in 2 years and move somewhere else.

Bennie




msg:3454301
 9:20 pm on Sep 18, 2007 (gmt 0)

pageoneresults, I couldn't agree more with your commentry in this thread. 50K is a steal, this lady sold herself short by a longway, but maybe she didn't care...

bobcats.com is a premium generic domain and I really think bobcat.com missed the boat on this one. I'm sure they could have made 50K on one deal to a local council somewhere in the world. People do buy machinery in bulk and it's BIG MONEY..

The site has NO bounds and could pull in all the bobcat serps in the world developed with enough gusto.

Premium generic domains are worth more than this for many reasons. Branding alone is worth 50K.

pageoneresults




msg:3454359
 10:29 pm on Sep 18, 2007 (gmt 0)

I have a feeling that Barbara may be a "Country Bumpkin" as they say?

Barbara is from Stevensville, Montana which has a population of 1,553+ as of 2000.

Welcome to Stevensville Montana
[stevensvillemontana.net...]

I'll assume Barbara's story will be Front Page News (above the fold) in the local rag. :)

Maybe the Charlotte Bobcats are reading this and feeling a little guilty right now? How could you take advantage of that young lady like that? Come on now, $50,000? Your players are spending that much on a set of wheels and tires for their cars. You really played your cards right on that one, huh?

Personally, I think this is a historical moment in domain sales based on the "ultimate deal" that you got. You're throwing 100s of millions at recruiting players and you only paid $50,000 for "the major piece" of your brand?

Barbara, I feel for you darling, I really do. And you know what, to help with the pain, maybe we can send some visitors your way...

Bitterroot Bobcat and Lynx - Bobcats and Lynx as Pets - BobcatsMT.com
[bobcatsmt.com...]

Go ahead everyone, visit Barbara's site and let her know that we care. :)

Here's a picture of Barbara with one of her "Unique Kittens" as she calls them...

[bobcatsmt.com...]

This quote that Commerce provided really struck home...

People do not negotiate to buy an asset at the highest price they can, they go in with a mindset to minimize their acquisition expenses. It is the job of the seller to maximize his or her own asset ROI.

I sent an email to Barbara alerting her to this topic.

P.S. The Charlotte Bobcats do plan on promoting the new domain...

The newly named Web site and an upcoming redesign are part of a marketing campaign that will feature star forward Gerald Wallace and newly acquired Jason Richardson.

On the bright side Barbara is probably telling all her friends how she took some basketball team to the cleaners for a simple domain name.

Barbara had this to say to her friends...

"It's called business," Roe said. "It's what you do. If you have a business somebody wants, you capitalize on it."

I'll guess that $50k in Montana is like $500k in California. Do we have any SEOs here from Montana? ;)

farmboy




msg:3454459
 1:43 am on Sep 19, 2007 (gmt 0)

Meanwhile the Charlotte Bobcats are throwing this type of money around for backup point guards.

The taxpayers built them an arena. The team owner is a billionaire. They should have plenty of money to spend on such things. That new domain name is not going to put more people in the seats, which is what they really need.

FarmBoy

LucidSW




msg:3454463
 2:04 am on Sep 19, 2007 (gmt 0)

> Ok, so they buy the domain, yet it still redirects you to the NBA site.

As someone mentioned, all the NBA teams are like that. I did not know about basketball since I'm not a fan but Major League Baseball operates the same way. They are the "umbrella" site for all teams so that all team sites have the same look and feel. MLB wants control too I guess of each team's Internet properties. Same for minor league baseball.

Makes sense really. All the news and stats is controlled by the league and each individual teams don't have to worry about their own web site.

It even affects domain names of defunct or teams that have moved. The Montreal Expos site was montrealexpos.com and is now owned by the Washington Nationals. Typing that domain now takes you to the Nats web site. Even typing brooklyndodgers.com takes you to the LA Dodgers site. The Dodgers moved out of Brooklyn 50 years ago.

amznVibe




msg:3454600
 6:21 am on Sep 19, 2007 (gmt 0)

That was a steal. Literally.
After taxes it will be under $30k

Very generic name like that can not be (honestly) disputed.

They should have hired someone to negotiate for them.

ps. And IMHO what they do is VERY wrong. Do NOT buy wild cats. Sheesh.
I support two different big cat wildlife sanctuaries. Visit one sometime.
North America does not need these animal bred for captivity or as pets.
They end up very mistreated and abused when the "fad" wears off.

[edited by: amznVibe at 6:26 am (utc) on Sep. 19, 2007]

potentialgeek




msg:3454626
 7:17 am on Sep 19, 2007 (gmt 0)

The NBA team had a record of 33-49 last season.

What do you think the typein traffic was for it? Not very impressive, either.

Is the redirect to a commercial site? Not exactly.

If you Google the team, the first spot is the official site.

Is bobcats.com redundant? Precisely.

Is the domain of much value to it? Not really.

Do they lose money from not owning the domain?

Lol!

"I was going to buy a ticket to the game but bobcats.com took me to a wildlife site. So I can't buy a ticket."

p/g

P.S. Only 50K... this is what happens when you don't use a broker.

This 34 message thread spans 2 pages: 34 ( [1] 2 > >
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