Barbara Roe owns Bitterroot Bobcat and Lynx in Stevensville, Mont., and had the rights to the Web site name for 10 years. She says team officials began asking her in 2004 about buying the rights, but the early offer of a couple thousand dollars wasn't enough. Roe says they have agreed to pay about $50,000.
Ran across this on ESPN today fortunately they didn't give up for a couple of thousand that was offered earlier. I can't help to think she could of gotten more for the domain with interest from a motivated NBA team.
I live in Montana (Bozeman) actually. Incredible place to live. It has become expensive. A lot of people from California retire here for the recreation so the place is not inexpensive. Lots of startup companies in Bozeman. Rightnow technologies is in Bozeman.
I'm from the Charlotte area. When the team name was first announced, they tried to buy Bobcats.com but couldn't come to an agreement on price. Instead they bought bobcatsbasketball.com, and that is the domain they have been marketing since the franchise started up.
I bet they viewed this domain as a "nice to have" but not something they were willing to dump a lot of money into. The owner must have finally realized that, and "settled" for 50k.
No matter what the real value of this domain is, $50k is nothing to an NBA team. Especially to an NBA team who was had their eyes on the domain for years. I'd blame poor negotiation skills on the part of the seller for the low selling price.
It might have helped for the seller to hire a domain pro to help negotiate the sale, and given up a percentage of the sale to that person.